Alongside our unending pragmatic approach to enhance the operation capabilities of physical stores, NWDS has also actively driven digital reform. The development of our private online shopping platform「New Lab」, was based on our physical stores, extending our operational strengths to online business. We did more than enhancing our online merchandise mix. By collaborating with third-party logistics delivery service providers, the from-shop-to-home delivery model was actualised.
At present, the diversified categories on the 「New Lab」platform cover cosmetics and skincare, jewellery and accessories, footwear, small home appliances, household, children's clothing as well as luggage goods, etc. The platform also features new merchandises launching, members' benefits, parking fee payment, loyalty points redemption, shopping mall guide alerts and other functions.
「New Lab」 shows a sustained strong momentum in overall sales performance, ranking first in the percentage of sales of cosmetics categories which were dominated by female consumers. As at 30 June 2022,「New Lab」 had an excess of one million registered members, and the total number of VIP members across all business lines exceeding seven million.
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