Founded in 1993, New World Department Store China Limited ("NWDS" or "the Group"; Stock Code: 825) is the retail flagship of New World Development Company Limited (Stock Code: 17) in Mainland China. The Group was successfully listed on the Main Board of The Stock Exchange of Hong Kong Limited in 2007.
To orderly expand its business network across Mainland China, the Group adopts the expansion strategies of "Multiple Presences within a Single City" and "Radiation City". At present, the Group operates two major commercial brands, "New World"and "Ba Li Chun Tian", with a total of 21 stores in Mainland China, covering cities including Beijing, Shanghai, Chongqing, Wuhan, Nanjing, Tianjin, Changsha, Zhengzhou, Yantai, Shenyang, and Mianyang.
The Group remains steadfast to the core values of "Merchandises + Services + Experiences" in retail, promoting the development of its stores into "Multi-functional Stores", while accelerating their transformation from serving a single purpose of merchandise sales to providing diversified and vibrant social spaces. Through continuous upgrades in business mix, scenario renewal, and service quality, the Group strives to meet consumers' growing demand for personalized and experiential lifestyles. It is dedicated to becoming a natural extension and vibrant link to urban life.
The essence of retail lies in the connection between “people” and “hearts”. We keep pace of the times, and centre on products and services what customers truly needs. From diversifying our business portfolios through the introduction of first stores in cities and business districts and the refinement of retail merchandise quality, to focusing on precise marketing and experiential scenarios for our members, we continuously accelerate the Group's business transformation. Only perseverance and resilience can pave the way to success.
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