On 7 July 2013, NWDS became the key sponsor of the “MSF Day” organized by Médecins Sans Frontières for seven consecutive years. NWDS mobilized over 25,000 staff in Hong Kong and China to participate in the MSF Day 2013 to donate their one day’s salaries, which is equivalent to be a MSF volunteer to assist carrying out global medical aid work for one day. With the enthusiastic support of the staff, HK$450,000 has been raised this year in only a few days, showcasing the kindness and generosity of NWDS employees.

In April 2013, an earthquake of magnitude 7.0 on the Richter scale struck Ya’an, Sichuan Province, taking away tens and thousands of lives and destroying countless homes. Our employees have taken immediate action by raising a generous donation of up to RMB480,000. And the proceeds raised went to Shenzhen One Foundation to help the earthquake victims. In addition, Nanjing store, Chongqing Store and stores in Wuhan organized commemorative activities respectively, in which the touching ambience moved the pedestrians and attracted them to join our loving force voluntarily.

In April 2013, NWDS organized its first-ever nationwide volunteer campaign-“NWDS Tutoring Program” to provide tutorial assistance to under-resourced children in a small group setting in order to help resolve difficulties they encountered in their studies, carrying an ultimate goal to create a caring society. The program enhanced schoolchildren’s comprehensive development by incorporating element of music, art, games and story. The program was completed with satisfaction in late June. Over 530 NWDS volunteers from 18 cities across the nation participated in the program, contributing 1500 service hours and benefiting about 1,600 schoolchildren across the nation.

In view of rising number of autistic children in China, the Company actively responded to the “World Autism Awareness Day” on 2 April 2012. To cooperate with the premiere of Son of the Stars, the autism themed movie to be held on 2 April, the Company thus organized a charity bazaar for premiere tickets in Hong Kong New World Department Store - Shanghai Pujian Branch Store. All proceeds from the charity bazaar were used for helping children with autism. On the activity day, in addition to dance performances, Jacky Xue, Dong Yi Wei and Chen Miao, the film director of Son of the Stars joined the promotional event, interacted with the customers in the store.