In April 2015, stores in the South Eastern China Region initiated the “Love Makes the Sky Blue” campaign to call for donations from employees and customers. Hong Kong New World Department Store - Shanghai Chengshan Branch Store even went for an extra mile to display autism children’s paintings in store and made them into postcards for charity sale to raise more funds. Wuhan New World Department Store - Hanyang Branch Store has launched the “Caring for Autism Children” activity to promote autism related knowledge, and enhance society’s awareness on patients suffering from autism.

NWDS held an annual heavy-weighted event of the @Dream Sustainable Development Program, “NWDS @Dream Annual Games”, from July to September 2015, to increase public awareness to whole-person development and recognize students for their continuous hard work. The Games is consisted of five key components, namely the “@Dream Cup・Soccer Tournament”, the “@Dream Cup・Tennis Tournament”, the “@Dream Sunshine Teen” Voting Campaign, the “Demonstration Show cum Award Ceremony of @Dream Annual Games’ Finalists” and the “@Dream Sunshine Teen Charity Actions”. The “Demonstration Show cum Award Ceremony of @Dream Annual Games’ Finalists” was held at Shanghai Greenland Shenhua Football Club’s training center on 25 September 2015, inviting over 400 people from all walks of life to appreciate the superb football and tennis skills of the winning teams of the “@Dream Cup・Soccer Tournament” and the “@Dream Cup・Tennis Tournament”. The “@Dream Sunshine Teen” winner, Zhou Yuxuan, was also selected on that day.

NWDS title-sponsored the “Sowers Action Challenging 12 Hours Charity Marathon 2015” for the second consecutive year. The marathon, which took place on 1 November 2015, broke the record and recruited over 2,300 runners to challenge the Wilson Trail and the MacLehose Trail, an increase of about 3% compared to last year, and raised an education-aid fund of over HKD2.4 million. All staff members gave full support to the marathon. Apart from making donation of HKD0.45 million, many NWDS staff, including three elite runners among its employees and customers in Mainland China, signed up for the 12km, 26km and 42km marathon with enthusiasm. After intensive preparations, they achieved excellent results that Bing Gu ranked the second runner up in the category of 42km Individual Men Open with the completion time of 4:32:21 while many more garnered merit awards. Furthermore, many NWDS staff volunteered to cheer for runners along the way. The Company also organized a nationwide sustainability activity, “Take the Challenge! Battle Arena Games!”, at the stores concurrently to increase customers’ awareness on the marathon. Over 500 customers took the challenges of tissue relay, can toss and “Sowers Action Hunt Challenge – Nametag Ripping” yesterday, to compete for the title of biggest caregiver with Hong Kong runners.

NWDS organized the “LOL X Sowers Action Charity Sale” at LOL (Love·Original·Life) Concept Shop, the Company’s private label, from 1st to 31st August 2015. All the money raised from this activity was donated to Sowers Action to help under-resourced students in Mainland China fulfill their study dreams. During the event period, NWDS also held in-store “New World Department Store Sowers Action Challenging 12 Hours Charity Marathon 2015” exhibition to help customers learn more about Sowers Action’s provision of education aid in Mainland China.