NWDS title-sponsored the “Sowers Action Challenging 12 Hours Charity Marathon 2015” for the second consecutive year. The marathon, which took place on 1 November 2015, broke the record and recruited over 2,300 runners to challenge the Wilson Trail and the MacLehose Trail, an increase of about 3% compared to last year, and raised an education-aid fund of over HKD2.4 million. All staff members gave full support to the marathon. Apart from making donation of HKD0.45 million, many NWDS staff, including three elite runners among its employees and customers in Mainland China, signed up for the 12km, 26km and 42km marathon with enthusiasm. After intensive preparations, they achieved excellent results that Bing Gu ranked the second runner up in the category of 42km Individual Men Open with the completion time of 4:32:21 while many more garnered merit awards. Furthermore, many NWDS staff volunteered to cheer for runners along the way. The Company also organized a nationwide sustainability activity, “Take the Challenge! Battle Arena Games!”, at the stores concurrently to increase customers’ awareness on the marathon. Over 500 customers took the challenges of tissue relay, can toss and “Sowers Action Hunt Challenge – Nametag Ripping” yesterday, to compete for the title of biggest caregiver with Hong Kong runners.

Stores actively organized elderly and children visits during festivals to echo with the Company’s sustainability agenda of caring the community. During Mid-Autumn Festival and Double Ninth Festival, stores in Shanghai and Ningbo formed volunteer teams to visit the home for the elderly and delivered festive gifts such as moon cakes.

In October 2009, staff representatives of Dalian New World Department Store visited and donated knee pad, scarf and thermal underwear to the elderly in Dalian Dragon Temple Staff Sanatorium, giving the elderly their best regards. In the same month, Wuxi New World Department Store gathered gift items including down scarves and reading glasses for a visit to Wuxi Wuhe Elderly Home to deliver love and care.

During springtime in 2009, a charity event called "Sharing Warmth‧Fill Each Home with Blessings" was launched by all Ba Li Chun Tian-branded department stores, collected over a thousand winter clothing. On 13 Feb 2009, staff representatives from Hong Kong New World Department Store- Shanghai Wujiaochang Branch Store presented the winter clothing and healthy food especially prepared for the elderly in the elderly home in Wujiaochang Street. Staff representatives chatted with the elderly and tidied up their room, bringing warmth and care to the elders.