NWDS has launched a 12-day nationwide green campaign called “Go Green with NWDS” in June at its 41 stores and offices. The campaign was kicked off by “Green Causal Wear Day” and received wide support from customers and staff, making a success to deliver customers a green yet joyful shopping experience and promote a low-carbon lifestyle. Company organized a series of environmental-friendly sales promotion campaigns, such as “Green Rewards GO GO GO” and “Seedlings Adoption Program”, which were well received by the customers. Customers wearing green attires or accessories could take away a wide range of shopping privileges and green gifts upon purchase in store. Customers found the green campaign very meaningful and so they participated actively in it. Over 10,000 pieces of green gifts were given away, including small potted plants and environmental bags. A significant increase in terms of traffic and sales were recorded during the event.

To further spread the green message to the public, Wuhan stores joined hands to launch the “Beautiful New World • Walk Green – 2013 Walkathon” on 17 November 2013. Volunteers picked up garbage along the peripheral of East Lake in Wuhan and promoted care for the nature to visitors so as to build a green civilized community.

The “Clear Weather, Refreshing Stores” campaign was launched in all NWDS stores in December 2013. We called upon customers, employees and the community to say no to smog and take prompt actions to improve air quality. During the campaign, nature experiential areas were set up in all stores, while entrances and sitting areas were decorated with potted plants and vertical greening. There were also small potted plants at concessionaire counters to absorb air-borne hazardous substances, creating a green shopping environment for customers.