Environmental Protection has always been a core task in the Group's sustainable development agenda. The Company executed various green measures on operations level, including recycling and reuse of disposable items, reduction of food waste and energy conservation. On the other hand, we encouraged our staff and customers to adopt green lifestyle by taking part in environmental protection activities supported or initiated by the Group.
To further spread the green message to the public, Wuhan stores joined hands to launch the “Beautiful New World • Walk Green – 2013 Walkathon” on 17 November 2013. Volunteers picked up garbage along the peripheral of East Lake in Wuhan and promoted care for the nature to visitors so as to build a green civilized community.
The “Clear Weather, Refreshing Stores” campaign was launched in all NWDS stores in December 2013. We called upon customers, employees and the community to say no to smog and take prompt actions to improve air quality. During the campaign, nature experiential areas were set up in all stores, while entrances and sitting areas were decorated with potted plants and vertical greening. There were also small potted plants at concessionaire counters to absorb air-borne hazardous substances, creating a green shopping environment for customers.
To tie in with its parent company, New World Group’s commitment on sustainability, and advocate for water resources preservation, NWDS held the “Beauty of Water” Photography Contest from 7 to 23 September 2012 at all its stores across the nation. Participants can capture anything related to water to highlight the significance and magnificent of water resources in different environment, promoting the appreciation of “Beauty of Water” through camera. The activity received enthusiastic response from the customers and attracted around 22,000 people to enter the Contest and over 130,000 people to take part in the voting.
On International Children's Day, a spectacular Children Green Fashion Show was carried out in Changsha New World Department Store, which attracted more than 60 participants. Participating children designed their own cartoon image and put on costumes made of newspapers, environmental bags, plastic and other disposal materials. Besides celebrating International Children's Day, the event promoted the spirit of "Green New World" and encouraged public to participate in recycling. In addition, the staff of Harbin New World Department Store formed a volunteer team to support International Children's Day - Love Sports Day organized by the Harbin Disabled Persons' Federation, serving autistic children with love and care.
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