(4 September 2014 – Hong Kong) New World Department Store China Limited (“NWDS” or the “Company”; Hong Kong stock code: 825), one of the largest owners and operators of department stores in Mainland China, has always endeavored to safeguard the environment and the sustainable development of the Earth. This year, the Company plans to organize the “Green Mid-Autumn Festival – Moon Cake Box Recycling Campaign”, its signature nationwide green activity, for four consecutive years from 5 to 18 September and inaugurates the “Moon Cake Box Creative Design Competition” to encourage the public to utilize their creativity to create moon cake box-inspired artworks with redundant moon cake boxes, further promoting resource renewal. The campaign is expected to set the trend of recycled arts.

NWDS has organized “Green Mid-Autumn Festival – Moon Cake Box Recycling Campaign” since 2011 and collected around 18,500 moon cake boxes cumulatively in the past three years. In order to reward customers for supporting environmental protection, customers will be given a “Moon Cake Donation Coupon” upon donating a metal moon cake box or two paper moon cake boxes during the event, which they can use to redeem a green gift or enjoy extra discounts in their next purchase. NWDS VIP members and co-branded credit card owners will be eligible for additional green or gift rewards. All moon cake boxes collected during the campaign will be sent to recyclers and the proceeds gathered will be donated to charitable organizations in the respective cities. The transformation of environmental actions into community care makes the festival more meaningful.

The Company understands that environmental protection is a long-term exercise and waste utilization is one of the most practical ways to serve the green purpose in everyday life. Thus, upon entering the fourth year of the campaign, NWDS debuts the nationwide “Moon Cake Box Creative Design Competition” to encourage the public to utilize redundant moon cake boxes to make creative artworks and give waste a new life. With no limitation on their style and theme, participants have to submit the artworks to NWDS customer service centers together with the application form during the period from 5 to 18 September and a small gift will be given to each entry. Application form will be available at all NWDS stores, the Company website (www.nwds.com.hk) and “NWDS CSR” Weibo (http://weibo.com/xinbaigongyi). Top 20 artworks will be selected based on their creativity and practicality. The winning creators will receive vouchers of up to RMB1,288, and have an opportunity to display their artworks in NWDS stores.

To boost public participation, a public poll will be organized to invite everyone to help select the masterpiece from the Top 20 artworks. During the period from 26 September to 3 October，customers and internet users can cast their votes by visiting our NWDS stores across the country and “NWDS CSR” Weibo. Five lucky voters will be drawn from each platform respectively for delicate gifts. During the campaign, NWDS stores will also organize the “Moon Cake Box Creative Design Workshop” to invite customers to create delicate moon cake box-inspired artworks with the under-privileged group with volunteers to give them an opportunity to care for the society while learning how to utilize waste, sharing a warm festival together.

 Ms. Rebecca Woo, Corporate Affairs Director and Chairman of Sustainability Steering Committee of NWDS, said, “Hundreds of millions of moon cake box waste is created after the Mid-Autumn Festival every year, which has caused tremendous environmental pollution. In view of this, NWDS has organized the “Moon Cake Box Recycling Campaign” since 2011, and has received enthusiastic support from customers. This year, we go an extra mile to debut the “Moon Cake Box Creative Design Competition”. Through the organization of moon cake box creation activity and public poll, we hope to increase public awareness on waste utilization, stimulate their creativity to create practical items with household waste and sustain the lifespan of waste in different physical forms, working together to protect the Earth.”

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