(14 January 2013 – Hong Kong) New World Department Store China Limited (“NWDS” or the “Company”; Hong Kong stock code: 825), one of the largest owners and operators of department stores in the PRC, is pleased to announce the grand opening of a self-owned store, Xi’an New World Department Store (“Xi’an Store”). The new store softly opened at the end of December 2012, and kicked off its full launch in a heated opening ceremony on 12 January 2013 and is bound to become the most prominent trendy department store of the region.

Xi’an New World Department Store is located in Zhonggulou business circle, Xi’an’s largest business circle in Lianhu District, where not only carries a long history and a strong business climate, but also is a leading commercial, political, tourism, cultural hub, enjoying a tremendous consumption potential. The new store lies in the heart of the business circle and can be directly accessed by dozens of bus routes and subway. In addition, it is situated right next to various leading passageway to welcome consumers and shoppers driving from all directions. The new store is in the same neighborhood with numerous financial institutions, large supermarket chain and tourist attractions, and is believed to be one of most vibrant and trend-setting spots in Xi’an. 

With a GFA of more than 58,500 sq.m., the 5-storey Xi’an Store positions as a mega-sized “Living Gallery” with the provision of a wide spectrum of commodities to cater the diversified needs of people from all walks of life. The store has introduced more than 400 local and international trendy brands, including those making their first appearances in Xi’an, such as Bai Wu Xi and Xiao Nan Guo Cuisine. Xi’an Store not only provides a rich merchandise portfolio of apparel, cosmetics, jewelry, watches and household items for consumers, but also dedicates 30% of its operating area for gourmet restaurants, food court, complementary facilities like children’s playground, seeking to create a truly one-stop shopping experience to customers.  

Mr. Philip Cheung, Managing Director and Executive Director of NWDS said, “Xi’an is a world famous historical and cultural city with 3,000 years of history, and also the starting point of the ancient Silk Road. It manages to attract thousands of visitors each year and now has become a prominent economic gateway to the Northwest China with huge development potential and consumption strength. Upon the opening of Xi’an Store, the Company seeks to further cement its establishment in the city and serves it as a strategic move for future development in the Northwest region through riding on Xi’an’s historical, cultural and economic capacity. The new store is in a prime location in Xi’an with huge pedestrian flow and convenient transportation network. Coupled with our hybrid operating mode, Xi’an Store aims to provide a new shopping experience for the locals and is set to become a popular dazzling hotspot for consumers in the city. Therefore, we are confident about the future business development of Xi’an Store.”

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