(8 Sep 2011 – Hong Kong) New World Department Store China Limited (“NWDS” or the “Company”; Hong Kong stock code: 825), one of the largest owners and operators of department stores in the PRC, jointly organizes the first-ever “Super Stars’ Memorable Collections Exhibition” with Ponte 16 Resort, Macau. Customers can witness nearly 100 invaluable pieces of legendary Hollywood celebrities showcasing in 5 cities across China.  

NWDS takes a broad view of the world by bringing diversified activities to customers. Teamed up with Ponte 16 Resort, Macau, “Super Stars’ Memorable Collections Exhibition” will be held in NWDS’s stores in 5 cities, including Beijing Store, Shanghai Baoshan Branch Store, Tianjin Store, Shenyang Zhonghua Road Branch Store and Harbin Store. The exhibits include Michael Jackson’s white rhinestone glove owned by Ponte 16 Resort, Macau, it was worn in his first performance of Moonwalk in 1983. Besides, a black velvet and white taffeta gown wore by Princess Diana in 1985, a Marilyn Monroe worn dress from the film “River of No Return”, a Elvis Presley signed guitar, a jacket worn by Bruce Lee and a series of stage costumes and props of Muhammad Ali, The Beatles, Madonna and other international stars provided by Julien's Auctions will be displayed in the exhibition. NWDS introduces a number of international superstar treasures to China, creating an unparalleled shopping experience to our customers. (Please refer to the Schedule of “Super Stars’ Memorable Collections Exhibition” below for details)

Schedule of “Super Stars’ Memorable Collections Exhibition”

LocationDates of Exhibition

Beijing Store8-11 September, 2011

Shanghai Baoshan Branch Store15-18 September, 2011

Tianjin Store22-25 September, 2011

Shenyang Zhonghua Road Branch Store29 September–2 October, 2011

Harbin Store6-9 October, 2011

Stores of NWDS will organize a series of activities to tie in with the exhibition. Arts performers will be invited by Beijing Store on 8 September to imitate Michael Jackson and other celebrities, unveiling the “Super Stars’ Memorable Collections Exhibition”. 9 stores in Shanghai will invite a professional cosplay team to perform the “Celebrities Cosplay Show”. Tianjin Store will jointly organize “Superstars Comic Competition” with network media. Harbin Store will arrange a professional team to perform Michael Jackson impersonation. In addition, customers attended this extravaganza event will have opportunity to participate in a lucky draw, winning 80 nights of accommodations sponsored by Ponte 16 Resort, Macau, worth more than RMB120,000.

Mr. Philip Cheung, Managing Director and Executive Director of NWDS said, “NWDS is committed to leading the trend of department store industry by organizing diversified activities regularly, bringing customers with a brand new shopping experience. We jointly organize this thrilling exhibition, “Super Stars’ Memorable Collections Exhibition”, with Ponte 16 Resort, Macau, to showcase nearly 100 pieces of iconic pieces of Hollywood celebrities in China, aiming to attract more customers. This extravaganza event can also shape our department store to become a leisure handout for families and stylish men and women, catering customers’ increasing desire for a stylish living. In future, NWDS will continue to organize novel activities to create a personalized shopping experience to customers.”

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