(9 June 2011 – Hong Kong) New World Department Store China Limited (“NWDS” or the “Company”; Hong Kong stock code: 825), one of the largest owners and operators of department stores in the PRC, respects and cherishes the natural environment. The Company follows green principles from planning and construction to operation of the department stores, striving to implement green management actively. After the nationwide “Used Book Donation Campaign” held last year, all stores of NWDS will organize “NWDS Green Rewards” this year to raise customers’ cognition on environmental protection whilst offering customers to experience the enjoyment of environmental shopping.

Continue to the spirit and mission of “Used Book Donation Campaign” held last year, all NWDS’s stores will organize nationwide “NWDS Green Rewards” this year, tying in with the Company’s environmental development policy and mission to promote environmental awareness. From 10 June to 19 June, customers attire with green colors or green elements and transact purchase in any of our stores will be entitled to obtain gift vouchers or environmental gifts. VIP and Platinum VIP members will be eligible for additional benefits or rewards.

To spread environmental awareness to the community, NWDS will hold “Green Wear Day” on 10 June (the first day of the activity). Customers who put on green casual wear (not only with green elements) will be awarded additional privileges during shopping. Moreover, all staff of NWDS offices are also encouraged to attire with green colors on that day in order to empower the NWDS Green Day synergy.

In addition, all stores of NWDS will hold a succession of green activities to echo with “NWDS Green Rewards”. Changsha New World Department Store will team up with the local radio station to carry out book donation campaign; Shenyang New World Department Store – Jianqiao Road Branch Store will hold environmental creative works exhibition together with Shenyang Institute of Fine Arts, and will invite schools nearby to perform talent show in the outdoor plaza as well as encouraging the students to donate used books to rural schools. What’s more, a number of stores will host “Love the Earth, Sign a name” activity by setting up a large signature board in the store for customers to sign or leave messages to support environmental protection.

Mr. Philip Cheung, Managing Director and Executive Director of NWDS said, “In accordance with our environmental spirit to serve the community, NWDS is always putting every effort to promote environmental protection over the years. The nationwide ‘NWDS Used Book Donation Campaign’ held last year ended with magnificent results that received over 70,000 used books. This year, we will keep carrying out large scale environmental activity, named ‘Green Rewards’, to promote the enjoyment of environmental shopping and appreciate the support of customers. In addition, we are also actively preparing for the large scale food waste reduction activity, encouraging our customers and staff members to pay close attention to squandered food problem and reduce waste.”

To coincide with our give-and-take spirit, NWDS is dedicated to implement environmental protection initiatives. In addition to incorporate green elements to the store’s interior design, all “Living Gallery” are shaped as “Environmental Paradise”. Nature’s elements like butterfly, flower, forest, rainbow, grassland and river are implanted in the core design concept of the store, delivering a lively and relaxing shopping atmosphere. On the other hand, the Company also organizes various environmental activities from time to time. For instance, all NWDS stores participated in the Earth Hour organized by WWF to switch off all non-essential lights for an hour on 26 March this year, engaging the global commitment to make the world a difference. To encourage staff participated in green issues and further boost their environmental awareness, an environmental writing competition was held in January 2011. Staff members were encouraged to connect their daily lives with the environments via submitting text or image creations with the theme of “green” and “low carbon lifestyle”. Besides, “Going Green and Reducing Carbon” column has been launched on “Get Interactive with NWDS” blog (http://blog.www.nwds.com.hk) in April 2011, providing environmental activities and information of the Group regularly to spread environmental protection continuously. All 9 stores across Shanghai teamed up with China Environmental Protection Foundation and other organizations to hold the charity fashion show cum clothes donation campaign themed as “Art, Fashion, Green, Charity” in March and April this year. The campaign received over a thousand clothes in total. The designer of Mark Fairwhale was invited to demonstrate how to convert the old clothes into fashionable attire and personalized art pieces that were displayed in our stores. In future, NWDS will continue to initiate different kind of environmental activities, building a better living environment for the next generation.

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