(19 March 2010 – Hong Kong) New World Department Store China Limited (“NWDS” or the “Company”; Hong Kong stock code: 825), one of the largest owners and operators of department stores in the PRC, is pleased to announce the winners of the photo competition of NWDS’s “Dancing Butterfly in Spring, Happiness filled with NWDS” CNY decoration.

The Champion was No.23 Childhood, the First Runner-Up was No.5 Feeling of Affinity, and the Second Runner-Up was No. 28 Memory. The winners of 10 Honors Awards were No. 8 Love in Winter, No. 14 Jubilance, No. 7 Mother and Daughter, No. 17 Connection, No. 18 Happiness in My Age, No. 27 Successful Lady, No. 21 Brother and Sister, No. 20 Family, No. 25 Pretty Lady at Night and No. 12 Better Future. No. 1 Witness of Love, No. 22 Lovely Family and No. 26 Charming Ladies became the winners of awards for “The Most Intimate Lover”, “The Most Affectionate Family” and “The Most Harmonious Friend” respectively. The Champion, the First Runner-Up and the Second Runner-Up were rewarded coupons of RMB 3888, RMB 2888 and RMB 1888 respectively. The winners of 10 Honors Awards received coupons of RMB 388. The winners of awards for “The Most Intimate Lover”, “The Most Affectionate Family” and “The Most Harmonious Friend” obtained coupons of RMB 888.

Besides sharing the joy of photo taking amongst people, NWDS combined stylish character into shopping lifestyle. In view of the photo themes and structures, we can see that the winners of the photo competition are very creative and enjoying their visits at NWDS. The photo of “Jubilance” indicates the happiness of the youngster for New Year by their jumping pose. The photo of “Childhood” symbolizes the meaning of forever friends. The photo of “Pretty Lady at Night” conveys the message of “Dancing Butterfly in Spring” at night. The photo of “Charming Ladies” shows the smiling faces of customers after shopping at NWDS. The photo of “Brother and Sister” demonstrates two lovely kids playing joyfully during Chinese New Year. The photo of Successful Lady expresses the release of pressure of a working lady during her shopping at NWDS.

The photo competition gained a wide support from citizens and many customers actively participated in public vote to fully support the activities launched by NWDS with over 16000 votes received. The competition result will be uploaded at www.nwds.com.hk and the websites of our branch stores. In addition, NWDS will hold the “Outstanding Photo Exhibition” next week at five branch stores* located at Beijing, Shanghai, Wuhan, Shenyang and Harbin, sharing the happy moments of customers at NWDS as well as exhibiting the lifestyle of “Enriching Lives, Enhancing Character” by both genders and all ages.

Mr Adrian Cheng, Executive Director of NWDS, said, “Tying in with rebranding campaign, the Company keeps improving its marketing and promotion strategies so as to bring new shopping pleasure to customers. NWDS successfully introduced the united theme for its CNY Decoration and obtained a great favor from the public. Its photo competition aroused the attention from numerous people including couples, families and groups of friends for experiencing a cheerful CNY at NWDS. NWDS understands the needs of customers and delivers the message of “Enriching Lives, Enhancing Character”, motivating fashionable customers to pursue trendy lifestyle with personal character.”

*Five branch stores: Beijing New World Department Store (“Beijing Store”), Shanghai-Hong Kong New World Department Store - Pujian Branch Store (“Shanghai Pujian Branch Store”), Shenyang New World Department Store - Zhonghua Road Branch Store (“Shenyang Zhonghua Road Branch Store”), Wuhan New World Department Store - Qiaokou Branch Store (“Wuhan Qiaokou Branch Store”) and Harbin New World Department Store (“Harbin Store”)

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