NWDS has been actively involved in social welfare activities and has participated in a large number of charitable events taking place in Mainland China and Hong Kong. The Group's effort has been widely endorsed by our customers and the public, and was repeatedly awarded the “Caring Company” logo.
The employees of Wuhan Qiaokou Branch Store, together with the employees of Wuhan New World Hotel and K11 Gourmbt Tower, organized the blood donation event under the slogan “Cheer up Life with Love” from July to August 2010. In addition, Hong Kong New World Department Store- Shanghai Huaihai Branch Store, Hong Kong New World Department Store- Shanghai Pujian Branch Store and Taizhou New World Department Store also vigorously responded to the local blood donation campaigns and encouraged their employees to participate to contribute to the society.
In July 2010, NWDS became the key sponsor for the campaign for the fourth consecutive year. With over 26,000 staff participated in the event, New World Group raised HK$410,000 for MSF Day 2010.
In April 2010, stores launched fundraising activity for the distressed area, Yushu, Qinghai. Ningbo New World Department Store, Beijing New World Department Store and Anshan New World Department Store organized fundraising activities, of which part of the proceeds were donated to China Red Cross. Lanzhou New World Department Store organized a uniform donation campaign in which 3,500 pieces of clothes were donated to the distressed area.
In March, Chengdu New World Department Store launched the NWDS Tree Planting Activity, invited VIP members and staff to attend the activity in Wenchuan, planting pines with love in the mountain.
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