Environmental Protection has always been a core task in the Group's sustainable development agenda. The Company executed various green measures on operations level, including recycling and reuse of disposable items, reduction of food waste and energy conservation. On the other hand, we encouraged our staff and customers to adopt green lifestyle by taking part in environmental protection activities supported or initiated by the Group.
In February 2011, used battery recycling activities were held in Anshan New World Department Store, Wuhan New World Department Store - Xudong Branch Store, Taizhou New World Department Store Store, Ningbo New World Department Store and Ningbo New World Trendy Department Store, recycling used battery to promote environmental awareness.
In the evening on 26 March 2011, 36 stores of NWDS played a part in the collective actions to positively change the Earth by participating in the “Earth Hour” activity initiated by World Wide Fund for Nature. From 8:30pm to 9:30pm on 26 March 2011, unnecessary lighting devices were turned off for an hour, creating a low-carbon and sustainable future.
Since January 2011, all stores of NWDS have respectively launched their own carbon reduction programs with adjustments made according to actual situation of each store. Programs included upgrading the lighting system by introducing energy efficient lamps, operating escalators under automatic frequency conversion function mode and energy efficient air-conditioning systems. All of which have rendered remarkable effect.
All NWDS stores organized "NWDS Green Rewards" from 10 to 19 June to cope with the environmental development policy and mission to promote environmental awareness. All staff members were attired with green color accessories to tie in with the decoration, enriching the green atmosphere of the event. Customers wearing green attires or accessories could take away a green gift upon purchase in store. In the meantime, "Green Casual Wear Day" was held on 10 June at stores. All staff members were encouraged to wear green outfits on that day to empower the green force.
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