Environmental Protection has always been a core task in the Group's sustainable development agenda. The Company executed various green measures on operations level, including recycling and reuse of disposable items, reduction of food waste and energy conservation. On the other hand, we encouraged our staff and customers to adopt green lifestyle by taking part in environmental protection activities supported or initiated by the Group.
From 9 to 25 September 2011, NWDS organized a nationwide "NWDS Green Mid-Autumn Festival - Moon Cake Box Recycling Campaign", encouraged customers to donate moon cake boxes to NWDS. Collected moon cake boxes were sent to recyclers for further process, achieving the goal of waste reduction and Earth protection. Customers donated one metal moon cake box or two paper moon cake boxes were given one donation coupon, purchasing in any of our stores with the coupon could enjoy fabulous privileges. The event collected more than 8,900 moon cake boxes in total, successfully promoted resource recycling.
In August 2011, stores in Eastern China District organized the "Uncle Caring's Stationary Store" goods exchange activity. Students can exchange stationeries, reference books etc.. Customers provided their stationeries could get a Green Sticker that entitled them to exchange one item.
In order to encourage our customers and staff members to pay close attention to food waste problem and reduce waste, all stores of NWDS carried out Food Waste Reduction Activity since May 2011. A poster themed "Moving up, support food waste recycle" was designed for posting in NWDS offices and stores, encouraging customers and staff members to concern about food waste problem as well as learning more about food waste recycle method. In addition, all stores will convey food waste information to staff members during morning assembly every week.
In February 2011, used battery recycling activities were held in Anshan New World Department Store, Wuhan New World Department Store - Xudong Branch Store, Taizhou New World Department Store Store, Ningbo New World Department Store and Ningbo New World Trendy Department Store, recycling used battery to promote environmental awareness.
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