Environmental Protection has always been a core task in the Group's sustainable development agenda. The Company executed various green measures on operations level, including recycling and reuse of disposable items, reduction of food waste and energy conservation. On the other hand, we encouraged our staff and customers to adopt green lifestyle by taking part in environmental protection activities supported or initiated by the Group.
Committed to environmental protection, NWDS has supported World Wide Fund For Nature’s “Earth Hour” for five consecutive years. From 8:30 pm to 9:30 pm on 29 March 2014, 42 NWDS stores across Mainland China and Hong Kong Office turned off all neon lights, billboard lights, signage lights and unnecessary lights for an hour to demonstrate our commitment to combat climate change and help build a light pollution free environment.
In support of the United Nations’ World Environment Day, we launched the third “Go Green with NWDS” campaign in early June 2014, which engaged nearly 30,000 customers. All of them wore green garments or accessories to demonstrate their commitment to preserve the planet. We gave away over 5,200 free potted plants to consumers, which was 39% more than the previous year, to carry forward the greening to their homes.
NWDS had especially organized a meaningful Mid-Autumn Festival. The Company organized the “Green Mid-Autumn Festival –Moon Cake Box Recycling Campaign”, a nationwide environmental activity, for the third consecutive year from 17 to 30 September, encouraged customers to join us to build a green festival by donating approximately 3,500 moon cake boxes for recycling into renewable resources.
In 2012, NWDS joint hand with Philips Lighting and Shenzhen GCL Intelligent Energy Co., Ltd., adopting large-scale energy saving measures at 15 NWDS stores through Energy Management Contract. The project has completed and has achieved the expected result. NWDS and Philips Lighting organized a press conference on 28 March 2012 in Beijing, arranging store visit for media and guests to showcase the desirable result on energy saving to external parties. After adopting more energy efficient lighting solution, the Company can reduce more than 55% energy consumption, saving nearly RMB 10 million from electricity bills and maintenance. Carbon emissions can be reduced by 2,077 tonnes per annum, contributing to energy saving and emission reduction in a practical and effective way, further showcasing the Company’s commitment to undertaking corporate social responsibility. The upgraded lighting system has improved the shopping environment and brought consumers a more comfortable and delightful shopping experience, so as to strengthen our competitiveness.
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