NWDS has been actively involved in social welfare activities and has participated in a large number of charitable events taking place in Mainland China and Hong Kong. The Group's effort has been widely endorsed by our customers and the public, and was repeatedly awarded the “Caring Company” logo.
In April 2010, stores launched fundraising activity for the distressed area, Yushu, Qinghai. Ningbo New World Department Store, Beijing New World Department Store and Anshan New World Department Store organized fundraising activities, of which part of the proceeds were donated to China Red Cross. Lanzhou New World Department Store organized a uniform donation campaign in which 3,500 pieces of clothes were donated to the distressed area.
In March, Chengdu New World Department Store launched the NWDS Tree Planting Activity, invited VIP members and staff to attend the activity in Wenchuan, planting pines with love in the mountain.
In December, six stores in Wuhan, Changsha New World Trendy Plaza and Lukadilong Menswear jointly held a charity sale named as “Kindling Hopes at Christmas”. Proceeds from which were donated for the construction of a “Project Hope” primary school.
In October 2009, staff representatives of Dalian New World Department Store visited and donated knee pad, scarf and thermal underwear to the elderly in Dalian Dragon Temple Staff Sanatorium, giving the elderly their best regards. In the same month, Wuxi New World Department Store gathered gift items including down scarves and reading glasses for a visit to Wuxi Wuhe Elderly Home to deliver love and care.
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