NWDS has been actively involved in social welfare activities and has participated in a large number of charitable events taking place in Mainland China and Hong Kong. The Group's effort has been widely endorsed by our customers and the public, and was repeatedly awarded the “Caring Company” logo.
10 Stores in the South Eastern China Region collaborated with SAIC Motor Corporation in June 2013 and organized a charitable dinner themed “Exchange‧Love”, in which more than RMB100,000 was raised to subsidize school bus purchase in poverty areas.
NWDS stores organized a large scale donation campaign in March to demonstrate its selfless devotion. NWDS stores in Northern China Region and Central Western China Region held the“Care for Schoolchildren” Campaign from 8 to 24 March to encourage customers donate books, stationaries, notebooks, computers and chesses to under-resourced schoolchildren. In response to the “World Autism Awareness Day” on 2 April, stores in South Eastern China Region launched the “Love Makes the Sky Blue” Donation Campaign from 22 to 31 March. In addition to the donation, the Company especially arranged a splendid caring meal for children from the Autism Welfare Center on 31 March. The campaign has successfully collected approximately 20,000 pieces of school supplies while about RMB 35,000 donations were raised by stores in South Eastern China Region. Materials collected have been donated to relevant charitable organizations and schools for further distribution to the schoolchildren-in-need. The overwhelming result did not only demonstrate customers’ endorsement and recognition in NWDS’ sustainability initiatives, but also successfully motivated customers to render support to under-resourced schoolchildren while promoting resource recycling.
On 7 July 2013, NWDS became the key sponsor of the “MSF Day” organized by Médecins Sans Frontières for seven consecutive years. NWDS mobilized over 25,000 staff in Hong Kong and China to participate in the MSF Day 2013 to donate their one day’s salaries, which is equivalent to be a MSF volunteer to assist carrying out global medical aid work for one day. With the enthusiastic support of the staff, HK$450,000 has been raised this year in only a few days, showcasing the kindness and generosity of NWDS employees.
In April 2013, an earthquake of magnitude 7.0 on the Richter scale struck Ya’an, Sichuan Province, taking away tens and thousands of lives and destroying countless homes. Our employees have taken immediate action by raising a generous donation of up to RMB480,000. And the proceeds raised went to Shenzhen One Foundation to help the earthquake victims. In addition, Nanjing store, Chongqing Store and stores in Wuhan organized commemorative activities respectively, in which the touching ambience moved the pedestrians and attracted them to join our loving force voluntarily.
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