NWDS has been actively involved in social welfare activities and has participated in a large number of charitable events taking place in Mainland China and Hong Kong. The Group's effort has been widely endorsed by our customers and the public, and was repeatedly awarded the “Caring Company” logo.
Massive earthquakes struck Sichuan on 12 May 2008. Pitching in on disaster relief, NWDS mobilized over 30 stores in 17 cities for a host of joint relief efforts. Charity sales, donation of sales proceeds and blood donation stations and donation boxes were set up at our stores nationwide. In addition, we transported relief supplies to devastated areas and co-organized subsidized education. Our staff at stores also initiated internal fundraising. RMB 860,000 collected was subsequently donated to Chengdu Red Cross. Besides, Chengdu New World Department Store organized an earthquake victims consolation gathering to raise funds for staff affected and their families.
MSF Day 2008 was kicked off in April 2008 with enthusiastic support from all walks of life. Participants wore the "MSF Day Badge" together to show their commitment of donating a day's income to MSF, which was equivalent to volunteering for one day. MSF Hong Kong raised a total sum of over HK$ 2.5 million for the event. NWDS was the principal sponsor for MSF Day for the second consecutive year. Over 3,800 staff members joined the event and a sum of HK$300,000 was raised. NWDS will continue to support the meaningful front-line global relief work of MSF.
New World Department Store was the key sponsor for "MSF Day" for the first time in 2007. In 2008, NWDS once again supported this charitable cause and became the key sponsor for "MSF Day 2008", demonstrated our support to the organization's humanitarian work. The kick-off ceremony of the event was held at City Walk, Tsuen Wan on 20 April 2008. With the slogan of "Let's Donate a Day's Income and Volunteer for MSF", guests from different walks of life urged the public to donate a day's income to support the frontline medical relief work of MSF.
Ningbo New World Department Store and Ningbo New World Trendy Department Store have organized a visit called "Share love in Chung Yeung" to the elderly home during Chung Yeung Festival on 7 October 2008. Our staff prepared a performance to share joy with the elderly in this festival.
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