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Core Business

Cards VIP Cards

New World Department Store ("NWDS") VIP card is especially for those who enjoy smart and superior shopping experience like you. The VIP card demonstrates different sorts of classy lifestyle and provides privileged offers to cater for your needs in terms of "Clothing", "Dining", "Living", "Travelling" and "Entertainment". Let’s start with New World Department Store VIP card, experiencing a high quality and relaxing lifestyle without constraint.

VIP Center
Apply and Read Terms of Use

Application Terms:

VIP card members with an accumulative spending of RMB3,000 or above within two years (within card validity period), can be upgraded to be a Gold VIP card member; or

Customers who make a purchase of RMB1,000 or above in one day, can apply for Gold VIP card membership by submitting relevant purchase receipts and valid identity documents.

Renewal Terms:

Excluding spending on application date, with an accumulative spending of RMB 3,000 or above can renew its membership.

Gold VIP Privileges:

  • Discount : Enjoy 10% off discount in nationwide NWDS stores, Shanghai Ba Li Chun Tian department stores and Shanghai Hongxin Trendy Plaza and 5% off in New World Supermarket (Except Electrical Appliances, discounted items and specific products).
  • Join the "Bonus Points Redemption" program that can earn 1 bonus point for each RMB1 spending across all NWDS stores (including supermarkets), Shanghai Ba Li Chun Tian department stores and Shanghai Hongxin Trendy Plaza (except some specific products), and redeem fabulous gifts.
  • Free parking priority with purchase (please contact the stores for details).
  • Constantly receive free VIP newsletters with shopping guide and promotion information.
  • Enjoy 10-50% off discount from about 800 selected merchants in cooperation with the VIP program across the country (hotel, catering, entertainment, leisure, beauty salons, art photography, etc.).
  • Invitation to VIP exclusive sales event or enjoy special discounts for specific products.

Application Terms:

VIP Card members with accumulative spending of RMB10,000 or above in two years; or

Gold VIP Card members with accumulative spending of RMB10,000 or above in two years; or

customers with one-off purchase of RMB10,000 can apply for Platinum VIP Card membership by submitting relevant purchase receipts and valid identity documents.

Renewal Terms:

Excluding spending on application date, with an accumulative spending of RMB 10,000 or above can renew its membership.

Platinum VIP Privileges:

  • Discount: Enjoy 12% off discount in nationwide NWDS stores, Shanghai Ba Li Chun Tian department stores and Shanghai Hongxin Trendy Plaza and 5% off in New World Supermarket (Except Electrical Appliances, discounted items and specific products)
  • Join the "Bonus Points Redemption" program that can earn 2 bonus points for each RMB1 spending across all NWDS stores (including supermarkets), Shanghai Ba Li Chun Tian department stores and Shanghai Hongxin Trendy Plaza (except some specific products), and redeem fabulous gifts.
  • Welcome gift : New Platinum VIP Card members will be offered special welcome gift.
  • Free parking priority with purchase (please contact the stores for details).
  • Receive free "Best of New World" Magazine in every half year and constantly receive free VIP newsletters with shopping guide and promotion information.
  • Receive free gift and greeting card in special VIP day.
  • Enjoy 10-50% off discount from about 800 selected merchants in cooperation with the VIP program across the country (hotel, catering, entertainment, leisure, beauty salons, art photography, etc.).
  • Invitation to VIP exclusive sales event and Platinum VIP Card members quarterly event, as well as enjoying special discounts for specific products.
  • Enjoy "VIP Lounge" services and facilities for free (available at selected store only, please contact the stores for details).

Application, Terms and Conditions for New World Department Store VIP Card:

Application Procedures

1. Applicant must fill in the application form and come to customer services counter of NWDS's stores to proceed with the card collection procedures.
2. NWDS reserves all rights to reject any application with incomplete or unclear information.
3. The applications are subject to NWDS's final approval.

Validity of the Card

The VIP card is valid for 2 years according to the expiry date stated on the card.

Terms of Usage

1. The VIP card is applicable in all NWDS stores (including supermarkets), Shanghai Ba Li Chun Tian department stores and Shanghai Hongxin Trendy Plaza, but it is also subject to the terms of specific stores.
2. Rule of bonus point: Earn 1 point with every RMB 1 purchase (except specific products).
3. The bonus points can only be redeemed within the VIP card validity period. Once the card is expired, the bonus point calculation will start from "0" again.
4. The VIP card is not a credit card and not transferable to other person.

Loss Card

If the VIP card is lost, you can apply for a new card in the store where it was issued. The previous bonus points will be brought forward to the new card and the expiry date of bonus point will be the same as the original card.

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Privacy Policies of the Company
NWDS may share your personal data with or transfer the same to any related parties (within Hong Kong or Mainland China), including but not limited to the stores operated/managed by NWDS, New World Development Company Limited, Chow Tai Fook Jewellery Group Limited and their respective associated companies (collectively "New World Group") and the specified business associates of New World Group for necessary purposes, such as providing you with related information, etc.