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Corporate Sustainability

Environmental Protection

Environmental Protection has always been a core task in the Group’s sustainable development agenda. The Company executed various green measures on operations level, including recycling and reuse of disposable items, reduction of food waste and energy conservation. On the other hand, we encouraged our staff and customers to adopt green lifestyle by taking part in environmental protection activities supported or initiated by the Group.

2013

“Go Green with NWDS” Campaign Completes with Satisfaction Over 10,000 Customers Support Green Shopping at NWDS

NWDS has launched a 12-day nationwide green campaign called “Go Green with NWDS” in June at its 41 stores and offices. The campaign was kicked off by “Green Causal Wear Day” and received wide support from customers and staff, making a success to deliver customers a green yet joyful shopping experience and promote a low-carbon lifestyle. Company organized a series of environmental-friendly sales promotion campaigns, such as “Green Rewards GO GO GO” and “Seedlings Adoption Program”, which were well received by the customers. Customers wearing green attires or accessories could take away a wide range of shopping privileges and green gifts upon purchase in store. Customers found the green campaign very meaningful and so they participated actively in it. Over 10,000 pieces of green gifts were given away, including small potted plants and environmental bags. A significant increase in terms of traffic and sales were recorded during the event.

In line with the theme, every store’s customer service and cashier counters were decorated with marketing materials developed by the event mascot “GAGA Green Fighter”.
  • In line with the theme, every store’s customer service and cashier counters were decorated with marketing materials developed by the event mascot “GAGA Green Fighter”.
  • Over 7,000 NWDS staff wore green outfits on the“Green Causal Wear Day”.
  • To echo with the United Nations’ World Environment Day on June 5, NWDS has launched a 12-day nationwide green campaign called “Go Green with NWDS” in June.
2012

“Beauty of Water” Photography Contest

To tie in with its parent company, New World Group’s commitment on sustainability, and advocate for water resources preservation, NWDS held the “Beauty of Water” Photography Contest from 7 to 23 September 2012 at all its stores across the nation. Participants can capture anything related to water to highlight the significance and magnificent of water resources in different environment, promoting the appreciation of “Beauty of Water” through camera. The activity received enthusiastic response from the customers and attracted around 22,000 people to enter the Contest and over 130,000 people to take part in the voting.

“Beauty of Water” Photography Contest

“Let’s Go Green” Planting Competition to Promote Green Spirit

In order to enhance staff's awareness on environmental protection and to advocate for a green working environment, NWDS organized the "Let's Go Green" planting competition at all stores and offices from November 2011 to June 2012. Employees were encouraged to upload photos of their growing plants to NWDS weibo, so as to share their achievements with the public and to further promote the green message. The event received overwhelming response from staff.

Stores of NWDS Support Green and Charity Activities on International Children’s Day

On International Children's Day, a spectacular Children Green Fashion Show was carried out in Changsha New World Department Store, which attracted more than 60 participants. Participating children designed their own cartoon image and put on costumes made of newspapers, environmental bags, plastic and other disposal materials. Besides celebrating International Children's Day, the event promoted the spirit of "Green New World" and encouraged public to participate in recycling. In addition, the staff of Harbin New World Department Store formed a volunteer team to support International Children's Day - Love Sports Day organized by the Harbin Disabled Persons' Federation, serving autistic children with love and care.

Stores of NWDS Support Green and Charity Activities on International Children’s Day
2011

NWDS Green Rewards Receive Enthusiastic Response Successfully Promoted Environmental Awareness

All NWDS stores organized "NWDS Green Rewards" from 10 to 19 June to cope with the environmental development policy and mission to promote environmental awareness. All staff members were attired with green color accessories to tie in with the decoration, enriching the green atmosphere of the event. Customers wearing green attires or accessories could take away a green gift upon purchase in store. In the meantime, "Green Casual Wear Day" was held on 10 June at stores. All staff members were encouraged to wear green outfits on that day to empower the green force.

NWDS Green Rewards Receive Enthusiastic Response 		Successfully Promoted Environmental Awareness
  • NWDS Green Rewards Receive Enthusiastic Response 		Successfully Promoted Environmental Awareness
  • NWDS Green Rewards Receive Enthusiastic Response 		Successfully Promoted Environmental Awareness
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Privacy Policies of the Company
NWDS may share your personal data with or transfer the same to any related parties (within Hong Kong or Mainland China), including but not limited to the stores operated/managed by NWDS, New World Development Company Limited, Chow Tai Fook Jewellery Group Limited and their respective associated companies (collectively "New World Group") and the specified business associates of New World Group for necessary purposes, such as providing you with related information, etc.