Community Services
NWDS has been actively involved in social welfare activities and has participated in a large number of charitable events taking place in Mainland China and Hong Kong. The Group’s effort has been widely endorsed by our customers and the public, and was repeatedly awarded the “Caring Company” logo.
Stores Donate Clothes
Various stores donated clothes to Red Cross in Wuhan, child welfare center in Shunyi District, Beijing and home for the elderly in June to August 2010. Six stores in Wuhan organized a clothes donation ceremony to donate clothes valued at RMB 348,447.
MSF Day 2010
In July 2010, NWDS became the key sponsor for the campaign for the fourth consecutive year. With over 26,000 staff participated in the event, New World Group raised HK$410,000 for MSF Day 2010.
NWDS Holds Nationwide Used Book Donation Campaign
Used Book Donation Campaign" was carried out in all NWDS stores in June. Over 71,000 collected books were donated to schools in remote mountainous regions or charitable organizations to promote resource recycling and environmental protection. Moreover, the campaign cultivated a reading atmosphere and provided more opportunities to young people who thirst for knowledge, helping them to broaden their horizons.
Stores Support Fundraising Activity in Yushu
In April 2010, stores launched fundraising activity for the distressed area, Yushu, Qinghai. Ningbo New World Department Store, Beijing New World Department Store and Anshan New World Department Store organized fundraising activities, of which part of the proceeds were donated to China Red Cross. Lanzhou New World Department Store organized a uniform donation campaign in which 3,500 pieces of clothes were donated to the distressed area.
NWDS Tree Planting Activity in Wenchuan
In March, Chengdu New World Department Store launched the NWDS Tree Planting Activity, invited VIP members and staff to attend the activity in Wenchuan, planting pines with love in the mountain.
