NWDS has been actively involved in social welfare activities and has participated in a large number of charitable events taking place in Mainland China and Hong Kong. The Group’s effort has been widely endorsed by our customers and the public, and was repeatedly awarded the “Caring Company” logo.
“Busy Ping Pong” Nationwide Voluntary Activity Conveys Festive Blessings to Under-resourced Children.
In December 2015, NWDS organized a sport-themed Christmas parties, “Busy Ping Pong” nationwide voluntary activity for the second year. More than 150 volunteers across the country transformed themselves into Santa Claus, played table tennis games with 650 under-resourced children and accompanied them to create table tennis-inspired handicrafts, contributing over 400 service hours.
NWDS organized its second “Volunteer Month” activity in June 2015. With the theme of “NWDS‧Soccer Fever”, various soccer-inspired competitions and games were organized for over 900 under-resourced children in Mainland China. More than 300 NWDS volunteers participated in the activity and contributed over 1,500 service hours.
NWDS has cooperated with about 26 non-profit organizations all over the country to hold a nationwide hula hoop themed Christmas party, “Merry Hula Hooping Christmas”, in 2014. More than 260 volunteers from all stores participated in the event, contributing over 660 service hours and benefiting over 860 children. The event is an extension of the “Sports” portion of the “@Dream Sustainable Development Program” and aims to craft a merry and warm Christmas for under-resourced children and enhance their physical fitness through interesting sports activities.
NWDS sets the month of June as the “Volunteer Month” to further promote the significance of volunteer service. In the first “Volunteer Month”, NWDS responded to the Chinese traditional Dragon Boat Festival and worked with 25 non-profit associations, including Wuhan Huapolu Primary School, Xi'an Huiling Community Services for People with Intellectual Disabilities, Xinyun Children’s Rehabilitation Center and the Hong Kong Federation of Youth Groups, to hold a volunteer activity with the theme of “New World •Watch Me Play in the Dragon Boat Race” simultaneously across the country in June 2014. The activity received huge support from employees in China and Hong Kong. As many as 340 volunteers replicated the classic “dragon boat racing” game with about 900 under-resourced children across the country, contributing about 960 service hours in total.
In April 2013, NWDS organized its first-ever nationwide volunteer campaign-“NWDS Tutoring Program” to provide tutorial assistance to under-resourced children in a small group setting in order to help resolve difficulties they encountered in their studies, carrying an ultimate goal to create a caring society. The program enhanced schoolchildren’s comprehensive development by incorporating element of music, art, games and story. The program was completed with satisfaction in late June. Over 530 NWDS volunteers from 18 cities across the nation participated in the program, contributing 1500 service hours and benefiting about 1,600 schoolchildren across the nation.