New World Supermarket (Beijing Chongwen Store) opened on 17 June 1999. Occupying nearly 4,000 sq.m., the 23-year-old supermarket offers major categories of products (including, among others, daily fresh foods, groceries, household products, daily necessities, alcohols and beverages) that covers more than 1,500 brands and over 10,000 merchandise items. Its self-checkout counter provides customers with greater convenience during their shopping. What is more, to cater the shopping needs of customers within 5 km of the supermarket, the supermarket is joining hands with online delivery platforms, such as JD Daojia and Ele.me, to launch home delivery service. The 5 km free delivery service is also available to any customers who spend more than RMB100 in store.
New World Supermarket (Yantai Store) has an area of approximately 5,662 sq.m., with average annual sales of about RMB100 million, covering six major categories of products such as raw and fresh foods.New World Supermarket (Yantai Store) is serving three main groups of target customers. The first is the students born after 1995-2000, who mainly seek novelty, fun and trendiness in their shopping experience. Another large group is the customers in the community within 5 km of the supermarket, which is surrounded by about 14 large communities that have approximately 80,000 inhabitants, and among them, the residents aged 36-45 years who are value conscious dominates are the main customers. The remaining is young families with members aged 25-35, who focus more on the pursuit of better quality of life.
New World Supermarket (Wuhan Jianshe Store ), which opened in 2000, is located on the B1/F of our Wuhan Jianshe Store. The only boutique supermarket in Central China covers an area of about 2,000 sq.m. and mainly sells high-end household goods and daily necessities, such as imported food, home textiles and health care products. Its number of SKUs has exceeded 8,500, with imported SKUs account for over 60%. New World Supermarket (Wuhan Jianshe Store) targets to serve customers who pursue a high-quality life.
New World Supermarket (Lanzhou Store) is situated in Zhangye Road, the busiest mixed area that consists of commercial and residential land use in Lanzhou, and is next to the Xiguan Cross Transportation Hub. The supermarket is committed to providing customers with high-quality and affordable shopping experience, covering as many as 10,000 items. In addition to the all-round offline shopping experience, it has also launched its own online platform “New Lab” that combines with the new consumption model, and has cooperated with JD Daojia platform to offer customers with a full range of online and offline shopping methods and experience.
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