Core Business
Department Store and Shopping Mall Business

NWDS always puts customers first and is devoted to provide mainland consumers with a wide range of merchandise including apparel, cosmetics, jewelleries, timepieces, home furnishing products and services in spectacular quality. 

To create a one-stop shopping experience, we adopt a department store-shopping mall hybrid operating model. Other than the operations of concessionaire counters, we also introduce featured catering, cinemas, beauty centers, food courts, children's playground and other complementary facilities to address customers' needs for lifestyle consumption.

Private Label Business

To further differentiate our operations, NWDS establishes an in-house procurement team which makes direct product procurement and acquisition of brand distribution rights, and strives to expand our direct sales business to categories including lifestyle products, fashion apparel and food and beverage. 

In 2013, we opened the first LOL (Love · Original · Life) Concept Shop, which focuses on selling lifestyle products sourced from all over the world. At present, it has 5 physical and online stores. 

We operated four “New World Supermarket” in Beijing, Lanzhou, Yantai and Wuhan respectively.

Online Business - New Lab

Alongside our unending pragmatic approach to enhance the operation capabilities of physical stores, NWDS has also actively driven digital reform.


The development of our private online shopping platform “New Lab”, was based on our physical stores, extending our operational strengths to online business. We did more than enhancing our online merchandise mix. By collaborating with third-party logistics delivery service providers, the from-shop-to-home delivery model was actualised. 


New World Department Store ("NWDS") VIP card is especially for those who enjoy smart and superior shopping experience like you. Let’s start with New World Department Store VIP card, experiencing a high quality and relaxing lifestyle without constraint.


New World Department Store N-card is a pre-paid card issued by New World Department Stores Investment (China) Co., Ltd, and can be used in New World Department Store branches in Shanghai, Beijing, Wuhan, Chongqing, Lanzhou, Nanjing, etc. It has various nominal values and provides a plethora of services such as present ideas and home delivery. Customers can enjoy borderless and exceptional shopping experience!

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