Milestones

June 2018

A total of 1,156 talents were trained under the Group’s trio of career advancement initiatives over the years
March 2018

Received the “Caring Company” logo from The Hong Kong Council of Social Service for the tenth time
December 2017

Garnered the fourth Gold Award in the category of “Environmental, Social and Corporate Governance” at “The Asset Corporate Awards”
August 2017

Shortlisted quality post-85s core staff to form “NWDS New Community” to perfect the Group's talent cultivation system
November 2016

Introduced the “New Territories 88” street zone to Nanjing Store to realise the “One Store, One Strategy” operations strategy; the store won the title of “Best Stores in China 2016”
May 2016

Founded the private label “N+ Natural Taste Plus”, opening the first bakery in Shanghai
December 2014

Published the first standalone sustainability report, acting as a forerunner amongst the department store chain operators in the mainland
December 2013

“Project Feipeng - Core Talents Nurturing Plan” organised by NWDS Management Academy won the title of “Top 20 China Corporate Training Programme”
July 2013

Rolled out “@Dream Sustainable Development Programme” to help over 7,000 under-resourced children to improve their talents in music and sports
March 2013

Founded the private label LOL Concept Shop and opened the first LOL outlet in Shanghai
October 2012

The Group clinched the honour of “Citation for Excellence in Mainland Marketing” in the “HKMA/TVB Awards for Marketing Excellence” for the second consecutive year
September 2011

Held the “Super Stars’ Memorable Collections Exhibition” to showcase over a hundred items of Hollywood superstars in NWDS stores in five Chinese cities
February 2010

Established NWDS Environmental Committee to formulate the overall green policies and directions
November 2007

Jointly initiated the charity campaign “Bright Future Action—A New World for Amblyopic Children” with China Children and Teenagers’ Fund, and held a kick-off ceremony at Beijing’s Great Hall of the People
October 2006

Shanghai Huaihai Branch Store garnered the title of “Jing Ding Specialty Department Store” by the Chinese Ministry of Commerce, and became one of the top 14 superior department stores of China
May 2005

Founded NWDS Management Academy to offer professional training to staff members at various levels
August 2003

Joined hands with Industrial and Commercial Bank of China and launched the "Peony New World Credit Card" – the very first co-branded credit card rolled out by a department store chain in the mainland – to offer shopping privileges and credit functions on a single card
January 2002

Established the suppliers’ club “New World Net”; luncheon meetings or tea receptions were held in six Chinese cities in July
July 2001

The mainland office was relocated from Guangzhou to Shanghai
August 1998

The mainland office was set up in Guangzhou
November 1994

Opened the first NWDS store in the mainland – Wuhan Store, and anchored at six Chinese cities, namely Shenyang, Wuxi, Harbin, Tianjin, Ningbo and Beijing over the next four years
June 1993

NWDS officially established in Hong Kong, with an office set up in Central

April 2018

To celebrate the Group’s 25^th anniversary, marketing campaigns themed “immense love for customers” were rolled out in all NWDS stores
December 2017

NWDS Management Academy was accredited as “China’s Best Corporate University” for the fifth consecutive year by the Overseas Education College, Shanghai Jiao Tong University; and listed as “CCFA Top 10 Corporate Universities” by China Chain Store and Franchise Association for the third year in a row
November 2017

Rolled out “New Lab” on NWDS’ WeChat official account with Beijing and Shanghai stores as pilots to launch limited edition items during “Double 11”
June 2017

Received the accolade of “Best Investor Relations Company (Hong Kong)” from Corporate Governance Asia for the fourth year in a row
September 2016

Reformed the VIP member card system by re-categorising VIP members into four levels; integrated cross-industry resources to optimise their privileges and rolled out level upgrade mechanism
November 2015

Title-sponsored the “Sowers Action Challenging 12 Hours Charity Marathon” for the second year in a row, making a charitable donation of HK$0.9 million in total over two years' time
October 2014

Launched NWDS’ WeChat official account to work side by side with the official Weibo platform to promote online marketing
July 2013

Supported “7.7 MSF Day” as the key sponsor for the seventh year in a row and raised a total of over HK$2.48 million over the years
April 2013

Founded NWDS Volunteer Team and organised the first nationwide thematic volunteering activity—“NWDS Tutoring Programme”
December 2012

The Group was named “Asia’s 200 Best Under A Billion” by Forbes for the fifth consecutive year
March 2012

Rolled out the all new VIP system and the VIP members’ website; new functions included spending record checking, card-free bonus point accumulation, as well as online card application and renewal, etc.
June 2010

Concluded the nationwide “NWDS Spokesperson” contest; the two winners were entrusted with promoting the Group’s new image at different stores across the country
June 2009

Launched the nationwide rebranding programme and introduced the new operations modes of “Fashion Gallery” and “Living Gallery” with the precise positioning of “Enriching Lives · Enhancing Character” to bring mainland consumers a novel shopping experience
July 2007

The Group was listed on the Main Board of the Stock Exchange under the stock code of 825, and raised net proceeds of about HK$2.6 billion
July 2006

Qualified as an authorised Olympic retailer by the Beijing Organising Committee for the Olympic and set up official licensed product retail outlets in ten NWDS stores
September 2004

Beijing Store celebrated its sixth anniversary and organised the “60-hour Non-stop Mega Sales” campaign, which created the record of the longest operating hours in the industry at the time
December 2002

Launched the all new VIP-IC card in the mainland, which enabled customers to accumulate bonus points and redeem premiums across different stores
December 2001

The first “Ba Li Chun Tian” branded store opened in Shanghai, marking the Group’s official landing onto the Shanghai market
April 1999

Hong Kong New World Department Store opened in Tsim Sha Tsui; the official website www.nwds.com.hk went live in the same month
July 1998

The Group’s 70,000 sq.m. flagship store – Beijing Store opened
January 1994

Officially adopted the logo that symbolises “spreading wings to soar”, which has remained in use ever since