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Company Profile Living Gallery Fashion Gallery

New World Department Store China Limited (“NWDS” or the “Company”; Hong Kong stock code: 825), the retail arm of New World Development Company Limited (Hong Kong stock code: 17) in Mainland China, is one of the largest owners and operators of department store in Mainland China. Founded in 1993, by employing the forward-looking expansion strategies of “multiple presences in a single city” and “radiation city” throughout the years, NWDS currently operates a large national network of 21 “New World” branded department stores, and eight “Ba Li Chun Tian” (巴黎春天) branded department stores and shopping malls in Shanghai. The department store retail chain covers 17 key locations in Mainland China, including Beijing, Shanghai, Shenyang, Wuhan and Chengdu, etc. The Company was successfully listed on the Main Board of The Stock Exchange of Hong Kong Limited on 12 July 2007.

With the mission “To create a modern, metropolitan lifestyle with creativity, foresight and efficiency in China”, NWDS strives to raise consumers’ living standard with a vast range of merchandise and quality service. In 2009, NWDS pioneered to introduce a new operation model of categorizing stores into one-stop shopping department store “Living Gallery” and themed department store “Fashion Gallery”, to cater for different consumer needs and provide every customer with an unrivalled shopping experience. Today, NWDS is widely recognized as a retailer of quality merchandise and an icon of quality living. NWDS will continue to expand its retail network and endeavour to further promote the quality living philosophy of “Enriching Lives・Enhancing Character”.

Living Gallery

"Living Gallery" is a "One-stop Shopping Department Store" integrating elements of department store and shopping mall which targets people of all ages and both genders, catering for their needs in terms of "Clothing", "Dining", "Living", "Travelling" and "Entertainment". 20%-30% of the store area is dedicated for restaurants, fitness centers, beauty salons, banks, entertainment and other complementary services, striving to be an ideal place for family shopping, gathering and holiday enjoyment.

"Living Gallery" is designed as "Environmental Paradise". The elements of nature like butterfly, flower, forest, rainbow, grassland and river are the core design concept in the store, creating customers a lively, cheerful and leisure shopping environment, providing a chance for the busy metropolitans whose life are fast-paced and lack the chance to be in touch with the nature to return to the natural ecology, and highlighting the importance of environmental protection for treasuring the nature.

Living Gallery

Fashion Gallery

"Fashion Gallery" is a "Thematic Department Store" selling fashion and accessories, themed as "Trendy" and "Characters". It emphasizes "Mix & Match" with introduction of exclusive brands and designer brands and establishment of Category–Killer products, striving to become the "Trendy" landmark in the cities.

Through the use of contrasting images and colors, the trendy and modern characteristics of "Fashion Gallery" are illustrated. Multi-media spaces are developed for customers to receive the latest trendy news when shopping. Leisure area is decorated with art pieces to bring out a unique artistic mood. As a whole, it is a good demonstration of "Trendy", "Modern" and "Excellent" by mix and match of the elements.

Fashion Gallery

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Privacy Policies of the Company
NWDS may share your personal data with or transfer the same to any related parties (within Hong Kong or Mainland China), including but not limited to the stores operated/managed by NWDS, New World Development Company Limited, Chow Tai Fook Jewellery Group Limited and their respective associated companies (collectively "New World Group") and the specified business associates of New World Group for necessary purposes, such as providing you with related information, etc.