Mr. David Lin (middle), Executive Director and Chief Operating Officer of NWDS, Zhang Chun (the second from right) and Gao Ke (the third from left), spokesperson; Lu Yuan Hao (the first from left) and Zhuang Wen (the second from left), 1st runner-up; Lou Jun (the first from right) and Li Jia (the third from right), 2nd runner-up.

NWDS female spokesperson was Gao Ke from Beijing city (the third from right) NWDS male spokesperson was Zhang Chun from Chengdu city (the fourth from left) Mr. Adrian Cheng, Executive Director of NWDS (the fourth from right) 1st runner-up were Lu Yuan Hao from Beijing city (the third from left) and Zhuang Wen from Dalian city (the second from right) 2nd runner-up were Lou Jun from Chongqing city (the second from left) and Li Jia from Chengdu city (the first from right) Audience Favorite Award were presented to Xu Fei Yu from Shenyang city (the first from left) and Li Jia from Chengdu city (the first from right)

The winners of the Central China Region Semi-Final of “The 1st NWDS Spokesperson” Contest were born successfully. The champion, 1st runner-up and 2nd runner-up of the female group were Zhang Qian from Wuhan city, Yao Jing from Wuhan city and Li Qian from Wuhan city respectively; while for the male group, the champion was Li Yin from Wuhan city, 1st runner-up was Ma Jie from Changsha city and 2nd runner-up was Kong Fan Bin from Wuhan city. Regional Semi-Finals concluded with success, a total of 30 representatives from five regions will compete for the Championship in “The 1st NWDS Spokesperson” Final Contest to be held in Beijing.

‘The 1st NWDS Spokesperson’ Contest - Eastern Region Semi-Final was successfully held at this store on 24 January 2010 when the champion, 1st runner-up and 2nd runner-up of the female group were born. Regional Semi-Finals have already been held successfully in Northeastern district, Northern district, Southwestern District and Eastern District. Central China will be the last region to hold the semi-final, which will be started in this April. The contest will then enter its final stage, unveiling the competition for the Company’s spokesperson.

Winners of "The 1st NWDS Spokesperson" Contest - Eastern Region Semi-Final (the third from left in front row): 2nd runner-up of female group- Wu Shunbing from Shanghai; 2nd runner-up of male group- Li Wanlu from Shanghai; Champion of female group- Zhang Jieyun from Shanghai, Champion of male group- Zhang Zhicheng from Shanghai;1st runner-up of female group- Hou Xin from Shanghai and 1st runner-up of male group - Pun Qinquan from Taizhou.

Winners of male group of "The 1st NWDS Spokesperson" Contest - Southwestern Region Semi-Final (from left): 1st runner-up – Zhang Chun from Chengdu; Champion – Wang Jia Yang from Chengdu; 2nd runner-up - Lou Jun from Chongqing.

Winners of female group of "The 1st NWDS Spokesperson" Contest - Southwestern Region Semi-Final (from left): 1st runner-up – Zhao Jing from Chengdu; Champion – Li Jia from Chengdu; 2nd runner-up – Yang Yu Wen from Kunming.

Winners of male group of "The 1st NWDS Spokesperson" Contest - Northern Region Semi-Final (from left): 1st runner-up - Lu Yuan Hao from Beijing; Champion - Gong Hao from Beijing; 2nd runner-up - Sun Di from Beijing.

Winners of female group of "The 1st NWDS Spokesperson" Contest - Northern Region Semi-Final (from left): 1st runner-up - Nie Qi Ru Hui from Beijing; Champion - Gao Ke from Beijing; 2nd runner-up - Sun Wen Li from Lanzhou.

The winners of the Northeastern Region Semi-Final of "The 1st NWDS Spokesperson" Contest were born. The 6 winners will strive for the championship of the 1st NWDS Spokesperson in Final contest that will be held in 2010 against winners from other regions.

Winners of the Northeastern Region Semi-Final (from left): 1st runner-up of female group-Zhang Zi Yin from Shenyang; 1st runner-up of male group-Xu Fei Yu from Shenyang; Champion of female group-Zhuang Wen from Dalian, Champion of male group-Li Yun Long from Shenyang; 2nd runner-up of female group-Li Jia from Harbin, 2nd runner-up of male group-Ye Bang Xin from Dalian.

New World Department Store is going to hold "The 1st NWDS Spokesperson" Contest to tie in with the rebranding of NWDS, aim at inspiring personalized image as well as leading the trend to showcase "New Character". Through the contest, 1 male and 1 female spokesperson will be selected.

The two spokespersons of NWDS will be awarded 1-year spokesperson contract which worths a total of RMB 600,000 prize, entitling to participate the tailor-made spokesperson activities which include attending various club promotional activities organized by over 30 stores of NWDS, be the cover models of "Best of New World" magazine and embracing media interviews etc. To be eligible for NWDS spokesperson, contestant has to be NWDS VIP member, equipping with unique and personalized style, modern and stylish characteristics, enjoying distinctive living style and keens on participating the NWDS club activities.

The primary selection of "The 1st NWDS Spokesperson" Contest will take place in all stores of NWDS. Semi-Final will be held regionally across the 5 regions of NWDS. Each store will elect both male and female representatives to join the regional semi-final and a winner, a first runner-up and a second runner-up of both genders will be chosen respectively, i.e. total 6 contestants for each region, will participate in the final contest that is tentatively planned to be held in Beijing in 2010.