Prestigious Conglomerate
New World Group ("the Group") is a renowned Hong Kong - based conglomerate, with core businesses in property, telecommunications, etc. Leveraged on its sound financial status, diversified business portfolio as well as timely and appropriate business strategies, the Group has gained its business strength and become the leading consortium in Hong Kong.

Developing our Motherland
To foster a new era of economic growth in mainland China, the Group is committed to making contributions to the future development of our motherland. The Group is actively investing in and developing a huge variety of businesses in the mainland, ranging from property, residential projects, re-development of aging cities, land re-development, infrastructure, hotels, industries to department stores. The network of the Group covers over ten major cities, including Beijing, Shanghai, Tianjin, Guangzhou, Wuhan, Nanjing, Dalian, Shenyang, Harbin, Xian, Wuxi, etc.

Thriving Opportunities
The open policy and economic reforms of China have brought about the rising income of the people. They have also led to a change in expectation on the quality of living, from simply pursuing adequate food and clothing to the quest for health and beauty. The new era of consumption market has given birth to New World Department Store China Limited ("NWDS").

Expanding into Mainland China
Grasping the market opportunity, the Group established New World Department Store China Limited with all the blessings in 1993 and opened the first store the next year in Wuhan, the largest city in Central China region. Ever since, NWDS has been actively expanding into the retail market in mainland China.

Prosperous Business
With years of dedication, NWDS is now in full bloom. As an exemplary local industry leader, NWDS has established a reputation in various cities by virtue of the talented professional management team, extensive experience in operations plus flexible sales and marketing strategies, all across Central China, Eastern China to Northeastern China, and from Northern China to Southwestern China.

Favourable Location and Human Factors
NWDS is very prudent in project development and stores' location selection. To strive for the highest investment returns, NWDS has to keep all risks at a minimal level by analyzing the economic developments of target cities and market performance on one hand, and consider the efficiency of the pedestrian flow and the surrounding environment on the other hand.

Human Resources
NWDS is convinced that talents are the important source of wealth creation. Therefore, NWDS is actively looking for distinguished management talents across mainland China, Hong Kong, Taiwan and southeastern Asia. Besides, NWDS also emphasise the importance of providing training to the local staff with great capabilities for the sake of gradually developing a wealth of human resources assets.

Staff Training
To maintain the high quality of customer service and offer the concessionaire suppliers with outstanding salesperson, NWDS will provide training to the frontline staff before they report duty and on-the-job training relating to professional knowledge.

Information Management
NWDS has fully adopted computerised management system, providing the concessionaire suppliers with the latest sales report of highest accuracy on a monthly basis, which allow them to keep abreast of the business performance.

Positioning
With reference to the market situation and its own advantage, NWDS is well positioned in the mid-end to high-end market, with young and middle-aged consumers in pursuit of elegance and fashion as the main target group of customers.

Strategies
NWDS has formulated different market strategies according to the consumption characteristics of customers in different cities. NWDS is determined to create a unique shopping experience for the enjoyment of the customers, taking into account various aspects ranging from the interior décor of the stores, the set-up of sales venues, the merchandise display and portfolio mix, sales and promotion, customer service, the exterior design and in-store business, to even every single touch --- what the customers see, hear and smell as well as how they feel.

Breakthrough
Nowadays, "one-stop shopping" is the new mainstream of shopping culture, while supermarket plays an important role in such kind of trend. NWDS stays ahead in customer service, and opened supermarkets to complement the department store business in different regions. "New World Supermarket", characterised by its comprehensive and diversified range of goods available, will be the new focus of attention from the customers.