New World Department Store practises give-and-take spirit in the community, thus it is dedicated to work on environmental conservation, Project Hope efforts and humanitarian relief.

Kunming Store launched the "2011 Love and Care" Charity Event.
In November 2011, Wuhan Qiaokou Branch Store organized the event of "Thankful Donation for a Warm Winter", donating winter clothing and bringing warmth to students of the local Project Hope school.

Wuhan Qiaokou Branch Store organized "Thankful Donation for a Warm Winter" winter clothing donation
In November 2011, Wuhan Qiaokou Branch Store organized the event of "Thankful Donation for a Warm Winter", donating winter clothing and bringing warmth to students of the local Project Hope school.

Staff of Dalian Store made dumplings for the retirement home residents
During the Double Ninth Festival in October, staff of Dalian Store together with the volunteers of Zhongshan District formed volunteer team to visit the seniors of Hutan Retirement Home, made dumplings for the residents and had a peaceful festival together.

Shenyang Zhonghua Road Branch Store held birthday party for retirement home residents
In September, staff from Shenyang Zhonghua Road Branch Store form a team to visit a retirement home in Huanggu district, Shenyang, held a birthday party for of the retirement home residents, passing them the birthday wish, love and care of the NWDS team.

Tianjin Store held "Let Love Flourish" charity sales
In August 2011, Tianjin Store held the charity sales entitled "Let Love Flourish", calling for children to take part in the event and make concrete contributions to society.

Wuhan Xudong Branch Store donated winter clothing to secondary school students in Tibet
In August 2011, the staff of Wuhan Xudong Branch Store initiated donation of winter clothing to the secondary school students in Tibet and sent the clean clothing to the school afterwards.

Harbin Store gave teenager books to a school for deaf-mutes
In July 2011, Harbin Store organize a charitable event for a local school for deaf-mutes, giving teenager books to the students there as gifts..

Ningbo Store took part in "Volunteers in Action" event
Employees of Ningbo Store took part in the "Volunteers in Action" event in July 2011, with some helping the police to maintain traffic order and others serving as guides to provide services for people in need.

MSF Day 2011      New World Group raised HK$480,000 for MSF, representing the highest amounts for "MSF Day" for the fifth time
July 2011, NWDS was the principal sponsor for the campaign for the fifth consecutive year. With over 26,000 staff participated in the event, New World Group raised HK$480,000 for MSF Day 2011.

9 stores of NWDS in Shanghai collected over thousands new clothes for the people of Guizhou Village
With the elements of Arts, Fashion, Environmental and Charity, 9 stores of NWDS in Shanghai joined forces with China Environmental Protection Foundation, donated over thousands of new clothes to the needy people in Guizhou Village. Cross-over with Fairwhale, old clothes were rejuvenated into fashionable home deco items while a charity fashion show was conducted. Charity auction and recycling collection were also held in April 2011.

Beijing New World Qianzi Store donated money to several charities
In January 2011, Beijing New World Qianzi Department Store donated to Mother Reservior, Shunyi Sun Village and Shunyi Red Cross in order to help those facing water shortage problem and needy children.

Dalian New World Department Store made dumplings for elderly home
Staff of Dalian New World Department Store participated in charitable volunteer activity – making dumplings for elderly home.

Christmas Card Charity Sale
In December, Tianjin New World Department Store invited students to make creative greeting cards for charity sale in the store. The amount of charity sale was donated to a charity organization.

Visiting Elderly Home and Orphanage on Thanksgiving Day
On 25 November 2010, Anshan New World Department Store and Beijing Morning Post visited an elderly house and an orphanage.

Charity Auction on Thanksgiving Day
Shanghai-Hong Kong New World Department Store – Chengshan Branch Store held a charity auction on 20 November 2010. The amount of the charity auction was donated to a social welfare organization in Pudong, Shanghai.

Newspaper Charity Sale
Joining hands with two local organizations, Anshan New World Department Store held a newspaper charity sale on 13 November, 2010. A total of 600 newspapers were sold and donation of approximate RMB900 was received. The amount of the charity sale was donated to help children and elders in rural districts of China.

Another newspaper charity sale for thanksgiving day was held on 25 November 2010. This time, not only two local organizations supported the activities, Anshan New World Department Store also brought in Beijing Morning Post. On that day, a total of approximate RMB1,500 was received by selling 1,000 newspaper. The amount of the charity sale was donated to help children and elders in rural districts of China.

Dalian New World Department Store Donated 1714 Uniforms
Dalian New World Department Store donated 1714 uniforms to help people in need through a charitable organization in Dalian city.

Beijing New World Liying Department Store Donated 4838 Uniforms
Beijing New World Liying Department Store donates 4838 uniforms to two community institutions in Beijing to help people in need.

Harbin New World Department Store Organized Charity Cocktail
In July 2010, Beijing New World Liying Department Store participated the community charity activity organized by Wang Jing Street to help resident in need.

Shanghai - Hong Kong New World Department Store - Chengshan Branch Store Offered 3 Days Free Dental Check for Children
Shanghai-Hong Kong New World Department Store - Chengshan Branch Store cooperated with a dental center to offer 3 days free dental check service for children during 30 July to 1 Aug 2010.

Wuxi New World Department Store Donated 1252 Uniforms
Wuxi New World Department Store donated 1252 uniforms to one elderly center on 9 July 2010.

Six Stores at Wuhan Donated Clothing
On 28 June 2010, six stores at Wuhan organized donation ceremony of clothing donation valued at RMB 348,447 to Red Cross in Wuhan.

Wuhan New World Department Store-Qiaokou Branch Store Organized Blood Donation Campaign
On 28 June 2010, six stores at Wuhan organized donation ceremony of clothing donation valued at RMB 348,447 to Red Cross in Wuhan.

Beijing New World Liying Department Store Helped Wang Jing Resident
In July 2010, Beijing New World Liying Department Store participated the community charity activity organized by Wang Jing Street to help resident in need.

Dalian New World Department Store Joined Dalian Charity Federation Volunteers Union
In July 2010, Dalian New World Department Store joined Dalian Charity Federation Volunteers Union with active support from staff to participate community volunteer activities

MSF Day 2010       New World Group raised HK$410,000 for MSF       Over 26,000 staff participated the campaign
July 2010, NWDS was the principal sponsor for the campaign for the fourth consecutive year. With over 26,000 staff participated in the event, New World Group raised HK$410,000 for MSF Day 2010.

Dalian New World Department Store Visited Homeless Children
On 29 May 2010, staff from Dalian store visited homeless children with food at Dalian Children's Village as their parents were sent to the prison.

Taizhou New World Department Store Donated Old Uniforms
Taizhou store donated old uniforms on 24-25 May 2010 to clothing collection centre in Taizhou to help people in need.

Dalian New World Department Store's 2010 Dalian International Walking Festival
On 16 May 2010, staff from Dalian New World Department Store picked up litter in public place to promote the protection of nature.

Six Stores at Wuhan Launched Green Charity Walk
On 6 May 2010, six stores at Wuhan picked up litter in public place to promote the protection of nature, reducing waste and pollution.

Changsha New World Trendy Plaza Helped the Poor
On May 2010, Changsha New World Trendy Plaza donated books, clothing and other items to help the poor.

Tianjin New World Department Store Donated Computers
On May 2010, Tianjin New World Department Store donated 17 units of computers to the poor children.

Anshan New World Department Store's Donation for Yushu Disaster
On 25 April 2010, the donation activity from Red Cross for Yushu Disaster in Qinghai Province was held at Anshan New World Department Store.

Harbin New World Department Store's World Earth Day "Love Life, Cherish Green"
On 22 April 2010, Harbin New World Department Store encouraged staff to place plants in the office for "low-carbon life".

Beijing New World Department Store's Donation for Yushu Disaster
On 22 April 2010, Beijing New World Department Store sent donation to China Red Cross for Yushu Disaster.

Lanzhou New World Department Store's Cleaning Campaign
On 24 April 2010, Lanzhou New World Department Store launched a cleaning campaign.

Shanghai-Hong Kong New World Department Store- Changning Branch Store Set Up "Shanghai World Expo City Volunteer Service Station"
On 20 April 2010, Shanghai-Hong Kong New World Department Store- Changning Branch Store set up "Shanghai World Expo City Volunteer Service Station".

Lanzhou New World Department Store Donated Clothing for Yushu Disaster
On 19 April 2010, Lanzhou New World Department Store donated 3500 pieces of clothing for Yushu Disaster.

Ningbo New World Department Store's Donation for Yushu Disaster
On 16 April 2010, Ningbo New World Department Store's donation for Yushu disaster in Qinghai Province received full support from the community and staff.

Wuhan New World Department Store-Qiaokou Branch Store Set Up Collection Boxes for Used Batteries
In April 2010, Wuhan New World Department Store-Qiaokou Branch Store set up boxes for used batteries, having waste sorting and posting energy saving signs.

Harbin New World Department Store Donated Gifts for Children
In February 2010, Harbin New World Department Store visited Children Care Station in Heilongjiang Province and donated gifts for children.

Shanghai - Hong Kong New World Department Store - Changning Branch Store's New Year Action
In January 2010, Shanghai-Hong Kong New World Department Store - Changning Branch Store launched New Year Action to provide practical service solutions to citizen.

Dalian Store Launched Loving Mamas Knitting for Handicapped Children
In December 2009, Dalian Store joined with Dalian Confederation of Young Volunteers in purchasing cotton yarn for an activity called Loving Mamas Knitting for Handicapped Children.

Kunming Store Organized Your Sincerity Lights Up My Life
In December 2009, Kunming New World Department Store ("Kunming Store") organized Your Sincerity Lights Up My Life, collecting students' New Year wishing cards and distributing gifts from customers and staff to students at Kunming Xinmin School.

Wuxi Store Visited Elderly
In October 2009, Wuxi New World Department Store ("Wuxi Store") gathered gift items including down scarves and reading glasses for a visit to Wuxi Wuhe Elderly Home.

Warmth Giving on Chung Yeung Festival
During Chung Yeung Festival, staff representatives of Dalian New World Department Store visited and donated knee pad, scarf and thermal underwear to the elderly in Dalian Dragon Temple Staff Sanatorium, giving the elderly their best regards.

Blood Donation Activity
Shanghai – Hong Kong New World Department Store – Pujian Branch Store in response to the blood donation campaign organized by Pudong New District Government Office, coordinated 3 blood donation activities on 14 October, 28 October and 16 November 2009, a total of 2400CC blood was donated.

Six Wuhan Stores Launched Hand in Hand For a Bright Future For Poor Students
In August 2009, six Wuhan stores launched Hand in Hand for a Bright Future for Poor Students and donated all items collected to Wuhan Youth Development Foundation.

"Helping the Disable, Gathering Generosity" – Donation to Thousands of The Cataract to Have Free Operation Campaign
In order to help the disable, allowing the poor cataract patients to recover their eyesight, six stores of NWDS in Wuhan, including Wuhan Store, Wuhan trendy Plaza, Wuhan Wuchang Branch Store, Wuhan Qiaokou Branch Store, Wuhan Xudong Branch Store and Wuhan Hanyang Branch Store, together with the Wuhan Disable Welfare Foundation organized "Helping the Disable, Gathering Generosity" – Donation to Thousands of The Cataract to Have Free Operation Campaign during 1 August 2009 to 31 October 2009. Donation boxes were set up at designated cashier counters in the six stores of NWDS in Wuhan while leaflets of the campaign were distributed to promote the event, encouraging the customers to donate.

Blood Donation to Support Taiwan
Staff of Chengsha New World Trendy Plaza participated in the blood donation event organized by Fu Rong District in August 2009, supporting the victims of typhoon disaster in Taiwan.

Helping the Poor Family in the Community
Dalian New World Department Store donated 1260 T-shirts to the poor families in Qing Ni Wa Qiao Street Shanghai Community Committee in August 2009. The donation reflects the social responsibility and generosity of Dalian New World Department Store which also accredited by the local government and the public.

"MSF Day 2009"
New World Group raised HK$480,000 for MSF　  Over 22,000 staff participated the campaign
"MSF Day 2009" launched in June 2009 with the slogan "Let's donate a Day's Income and volunteer for MSF", the public are encouraged to donate a day's income to support the worldwide medical relief work of MSF.  Up till now, about HK$3 million has been raised from this event.

NWDS was the principal sponsor for the campaign for the third consecutive year.  With over 22,000 staff participated in the event, New World Group raised HK$480,000 for MSF Day 2009.

"Give a Child a Future" Charity Donation
On 22 June 2009, Wuhan New World Department Store organized "Give a Child a Future" charity donation day for Chinese children at Wuhan Children Welfare Home Air-conditioners and study tools were donated in loving care of orphaned and physically handicapped children, and in the hope of improving the conditions of living and studying at the Home.

"Our Love is Strong" Large-scale Charity Sales
Organized by Ciwawa Caring Association and co-organized by Tianjin New World Department Store, "Our Love is Strong" large-scale Charity Sales was held on 13 June, 2009. The activity was full of enthusiasm and was well-ordered that participants were generously raised fund for children who have "Osteogenesis Imperfecta". Apart from that, several media organizations, "Bohai Morning Post", "Metro Express Post" and "Daily News", have reported the charity sales as well.

"I'm Happy" 6.1 Children's Day Drawing Competition
Anshan New World Department Store held an "I'm Happy" 6.1 Children's Day Drawing Competition on 1 June, 2009 and awarded 35 prizes including champion, 1st runner-up and 2nd runner-up to the winners. The awardees were happy to receive coupons for photographic products redemption and mini-fans from Duo Duo Photography Company.

"111" Assistant Project
Beijing New World Trendy Department Store co-organized "111" Assistant Project with Bei Lang Dong community of Chaoyang District, Beijing and raised fund for the poor in the community on 14 May, 2009.

5.12 Candle Light Charity
To mark the first anniversary of the Sichuan earthquakes, Wuhan Qiaokou Branch Store co-organized "5.12 Candle Light Charity" with Southern City Daily and New Life Weekly of Changjiang Press Group, attracting participation from about 1,000 customers and kind-hearted people.

5.12 Earthquakes 1st Anniversary Charity Sales
Beijing New World Department Store jointly held 5.12 Earthquakes 1st Anniversary Charity Sales with "Li Lian Jie One Fund" on 9 May, 2009 and raised about RMB200,000 through charity sales of Jiangzu handicrafts.

"Charity Sale of Concert Ticket"
Chongqing New World Department Store held a "Charity Sale of Concert Ticket of 2009 Andy Lau in Concert" on 19 April 2009 and raised about RMB19,200 for a primary school in Chongqing that was severely damaged by the Wenchuan earthquake, so as to assist the development of the school and improve the conditions of the study environment.

"Share Love with Winter Clothes" Charity Event
During the springtime of 2009, a charity event called "Sharing Warmth‧Fill Each Home with Blessings" was devised by all Ba Li Chun Tian-branded department stores. They have collected over a thousand of winter clothes. On 13 Feb 2009, the staff representatives from Shanghai Wujiaochang Branch Store presented the winter clothes and food prepared especially for the elderly living in the Home of elderly in Wujiaochang Street. They stayed with the elderly and tidied up the home for them, which brought warmth and care to the elders.

"Fill the World with Love"——New World Department Store Extended its Care to the Community
The NWDS FY2008 Annual Report won Bronze Award for "Overall Presentation: Department Store" in the 22nd Annual International MERCURY Awards Competition.

The design of the annual report features a vivid palette with simple patterns. The up-flying rainbow-colored butterflies on cover represent the diversified and quality services rendered by NWDS that serve to enrich lives and driving a pursuit for a better lifestyle. It also demonstrates an upward trend of the Company's business development. In addition, the use of yellow color delivers the message of a bright and promising future of the Company. The "butterflies" concept is extended to the interior design throughout the entire annual report. The rainbow-colored butterflies fly through the pages, conveying the message of a delightful shopping experience in NWDS.

Shenyang Zhonghua Road Branch Store supported NWCL Greeting Card Charity Sales
Shenyang New World Department Store - Zhonghua Road Branch Store supported NWCL's volunteer team in "Sharing love in New World" greeting card charity sales. This event was held in Shenyang Zhonghua Road Branch Store on 20 Dec 2008, while the fund raised was contributed to UNICEF's children development project in China.

Kunming Store Supported China Foundation for Poverty Alleviation (CFPA) "Jiangling．Qiqiao Bridge Development Project" Charity Programme
On 14 Dec 2008, China Foundation for Poverty Alleviation (CFPA) "Jiangling．Qiqiao Bridge Development Project" Charity Programme was unveiled in Kunming New World Department Store. This is a project launched by CFPA in 2007 aiming at "Creating bridge for the poor's benefits with love and care". This project helps underdeveloped areas in China to finance the construction of convenient bridges, and at the same time to make cloth and money donations to these areas through various charitable activities.

On the event day, Deputy General Manager of Jiangling Motors Co. Ltd, Management of CFPA Yunnan Province Office and Management of NWDS delivered speech on stage, while several hundred of students from "University Student Alliance for Building Home with Love", audiences offstage donated money and essentials earnestly. Kunming Store also donated a number of books to those people in need.

"Share love in Chung Yeung" - elderly house visit during Chung Yeung Festival
Ningbo New World Department Store and Ningbo Trendy Store have organized a visit called "Share love in Chung Yeung" to the elderly house during Chung Yeung Festival on 7 Oct 2008. Our staff prepared a performance to share joy with the elderly in this festival.

Rendering Full Support for Sichuan Earthquake Relief
Massive earthquakes struck Sichuan on 12 May 2008. Pitching in on disaster relief, the Group mobilized over 30 stores in 17 cities for a host of joint relief efforts. We held charity sales, donated sales proceeds and set up blood donation stations and donation boxes at all our stores. In addition, we transported relief supplies to devastated areas and co-organized subsidized education. Our shop staff initiated internal fundraising, and some RMB860,000 collected was subsequently donated to Chengdu Red Cross. Besides, Chengdu Store held an earthquake victims consolation gathering to raise funds for staff affected and their families.

Over 3,800 NWDS's staff participated in "MSF Day 2008"
Raised a sum of HK$300,000 for MSF
After the "MSF Day 2008" kicked off in April 2008, it received great support from the community. Participants wore the "MSF Day Badge" together to show their commitment of donating a day's income to MSF, which is equivalent to volunteering for one day. MSF Hong Kong has raised a total sum of over HK$ 2.5 million.

NWDS was the principal sponsor for MSF Day for the second consecutive year. Over 3,800 staff members have joined the event and a sum of HK$300,000 was raised. NWDS will continue to support the meaningful front-line relief work of MSF.

MSF Day 2008 kick off ceremony
Since 2007, New World Department Store has been the principal sponsor for "MSF Day". In 2008, the MSF Day was held in 7^th July 2008, once again NWDS did not hesitate to support this charitable cause and became the principal sponsor for "MSF Day 2008". It demonstrated our support to the organization's humanitarian work around the world.

The kick-off ceremony was held at City Walk, Tsuen Wan on 20^th April 2008. With the slogan of "Let's Donate a Day's Income and Volunteer for MSF", guests from different walks of life urged the public to donate a day's income to support the frontline medical relief work of MSF.

Shanghai Municipality: Blankets giving and snow sweeping
Shortly ahead of the 2008 Lunar New Year in mid-January, when freezing weather persisted and snowstorms raged, Shanghai Wujiaochang Branch Store responded to charity calls by General Trade Union of Wujiaochang Street. The store bought cotton blankets and distributed them via union representatives to poverty-stricken families in the region before the Spring Festival. Besides, the Shanghai Wujiaochang Branch Store also organized street snow- sweeping by store staff to restore convenience in pedestrian traffic.

Northeastern China Region donates cotton jackets
Harbin New World Department Store jointly held Cotton Warmth Against Wintry Cold with SAFRON in 24th December, 2007, donating cotton jackets worth about RMB100,000 to HLJ Women and Children's Foundation. The charity enabled children in poverty Northeastern China to pass the warmth and care from society on freezing days.

"Hand-crafted with Love" Charity Bazaar
During Christmas 2007, Tianjin Store joined with mainstream media and city communities to launch Hand-crafted with Love,a handicraft bazaar to raise funds for Tianjin Charity Association, people with osteo sarcoma and underprivileged communities. On 24 December, the store held Silent Night Charity Auction, inviting the public to bid for donated items in fundraising and blessing for people in need.

Central China Region: One Dollar One Education Dream
Between October and December 2007, our stores in Central China Region joined Wuhan Youth Trust Fund and Office of Project Hope on the One Dollar One Education Dream project. We appealed to staff members and customers for donations in aid of children deprived of education.

Northern China Region supports Red Cross with Olympics sales
Beijing New World Shopping Mall supported Red Cross in Chongwen District in aid of children with leukemia. The store donated the proceeds from concessionaire sales of Olympics-related goods in two timeslots of the 14 September anniversary sale held in commemoration of the store's ninth anniversary.

Bright Future Action – A New World for Amblyopic Children
Amblyopia is a common visual impairment found around the world. More than 10 millions children in China are affected by amblyopia but without very little understanding toward it. NWDS jointed China Children and Teenagers' Fund to support the charity project - "Bright Future Action – A New World for Amblyopic Children' and help promote this activity from Hong Kong to major cities in China. Its kick-off ceremony was held in the Beijing's Great Hall of the People on 16th November, 2007. The whole project lasts for one year. NWDS will act as the platform for this activity to promote the better understanding about the disease and spread the message of caring for the amblyopic children in Mainland China through setting up donation boxes in our department stores.

"Education for 100 Schoolchildren"
To help poverty children realize their education dream, Beijing Trendy Store kicked off Education for 100 Schoolchildren upon its first anniversary. For the next 20 years,  it  had committed to make annual donations of RMB100,000 to help 100 poor students to complete their education at Beijing Normal University. The programme won community approval and an award, "Special Contribution to Education Development" from the university .

Reverence and Love for Elders
On the Chung Yeung Festival in 2007, staff from Wuxi Store visited the elderly at a rehabilitation centre and distributed winter clothing, woolen clothing and reading glasses. During Mid-Autumn Festival in 2007, staff from Ningbo Store visited elders living alone in the community and shared festive snacks and mooncakes.

NWDS raised HK$300,000 for "MSF Day 2007"
"The 7.30 MSF Day" was unveiled in May 2007 with the slogan of "Let's Donate a Day's Income and Volunteer for MSF", the organization invited the public to donate a day's income to support the worldwide medical relief work of Médecins Sans Frontières (MSF). It was generously supported by over ten thousands citizens in the territory, in which 229 public, private companies and the government departments (16 of them are government departments and donors) has participated. Until 30th July 2007, the event has raised more than HK$ 4 million.

As the principal sponsor for the event, NWDS has raised HK$300,000, together with the donations raised by the New World Group, a sum of $520,000 was raised from the whole Group. In 2007, more than 2,000 staff members responded with donations in support of the MSF Day. New World Group therefore became the corporation with the highest number of participants. At the same time, the Group is proud to be the most generous contributor to MSF Day for the second consecutive year. The Group will continue to collaborate with the organization to care for those who are sick and unfortunate.

MSF Day 2007
"MSF Day 2007", the annual fund-raising campaign of MSF Hong Kong was held in 30th July 2007. The kick-off ceremony was held at Discovery Park, Tsuen Wan on 27th May 2007. With the slogan of "Let's Donate a Day's Income and Volunteer for MSF", guests from different walks of life urged the public to donate a day's income to support the frontline medical relief work of MSF.

New World Group has been the supporter for MSF's work ever since 2006, it has also become the most generous contributor to "MSF Day" in the same year.

In 2007, New World Department Store responded without any hesitation, it became the principal sponsor of "MSF Day 2007" to demonstrate its overwhelming support to the organization's humanitarian work worldwide.