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Corporate Sustainability

Community Services

NWDS has been actively involved in social welfare activities and has participated in a large number of charitable events taking place in Mainland China and Hong Kong. The Group’s effort has been widely endorsed by our customers and the public, and was repeatedly awarded the “Caring Company” logo.

2015

Title-sponsoring “NWDS Sowers Action Challenging 12 Hours Charity Marathon 2015” for the Second Time in a Row

NWDS title-sponsored the “Sowers Action Challenging 12 Hours Charity Marathon 2015” for the second consecutive year. The marathon, which took place on 1 November 2015, broke the record and recruited over 2,300 runners to challenge the Wilson Trail and the MacLehose Trail, an increase of about 3% compared to last year, and raised an education-aid fund of over HKD2.4 million. All staff members gave full support to the marathon. Apart from making donation of HKD0.45 million, many NWDS staff, including three elite runners among its employees and customers in Mainland China, signed up for the 12km, 26km and 42km marathon with enthusiasm. After intensive preparations, they achieved excellent results that Bing Gu ranked the second runner up in the category of 42km Individual Men Open with the completion time of 4:32:21 while many more garnered merit awards. Furthermore, many NWDS staff volunteered to cheer for runners along the way. The Company also organized a nationwide sustainability activity, “Take the Challenge! Battle Arena Games!”, at the stores concurrently to increase customers’ awareness on the marathon. Over 500 customers took the challenges of tissue relay, can toss and “Sowers Action Hunt Challenge – Nametag Ripping” yesterday, to compete for the title of biggest caregiver with Hong Kong runners.

Mr. Philip Cheung, Managing Director and Executive Director of NWDS fired the starting pistol and runners started their journey mighty.
  • Mr. Philip Cheung, Managing Director and Executive Director of NWDS fired the starting pistol and runners started their journey mighty.
  • Many NWDS staff signed up for the 12km, 26km and 42km marathon with enthusiasm.
  • NWDS title-sponsored “Sowers Action Challenging 12 Hours Charity Marathon” for the second consecutive year and donated HKD0.45 million.
  • Many NWDS staff volunteered to cheer for runners along the way.
  • The Company also organized a nationwide sustainability activity, “Take the Challenge! Battle Arena Games!”, at the stores concurrently.

NWDS @Dream Annual Games

NWDS held an annual heavy-weighted event of the @Dream Sustainable Development Program, “NWDS @Dream Annual Games”, from July to September 2015, to increase public awareness to whole-person development and recognize students for their continuous hard work. The Games is consisted of five key components, namely the “@Dream Cup・Soccer Tournament”, the “@Dream Cup・Tennis Tournament”, the “@Dream Sunshine Teen” Voting Campaign, the “Demonstration Show cum Award Ceremony of @Dream Annual Games’ Finalists” and the “@Dream Sunshine Teen Charity Actions”. The “Demonstration Show cum Award Ceremony of @Dream Annual Games’ Finalists” was held at Shanghai Greenland Shenhua Football Club’s training center on 25 September 2015, inviting over 400 people from all walks of life to appreciate the superb football and tennis skills of the winning teams of the “@Dream Cup・Soccer Tournament” and the “@Dream Cup・Tennis Tournament”. The “@Dream Sunshine Teen” winner, Zhou Yuxuan, was also selected on that day.

 

NWDS’ management, leaders of its partners turned on the @Dream launching device together to kick start the performances on that day, symbolizing their collective efforts to help children pursue their dreams with the establishment of an athlete competition platforms.
  • NWDS’ management, leaders of its partners turned on the @Dream launching device together to kick start the performances on that day, symbolizing their collective efforts to help children pursue their dreams with the establishment of an athlete competition platforms.
  • Winners of the “@Dream Cup・Soccer Tournament” replayed their fabulous skills in the final.
  • Zhou Yuxuan from Shanghai Changning Road Primary School won the honor of the “@Dream Sunshine Teen” with her Dai dance.
  • The “Demonstration Show cum Award Ceremony of @Dream Annual Games’ Finalists” completed with satisfaction.
  • @Dream Cup・Tennis Tournament

LOL X Sowers Action Charity Sale

NWDS organized the “LOL X Sowers Action Charity Sale” at LOL (Love·Original·Life) Concept Shop, the Company’s private label, from 1st to 31st August 2015. All the money raised from this activity was donated to Sowers Action to help under-resourced students in Mainland China fulfill their study dreams. During the event period, NWDS also held in-store “New World Department Store Sowers Action Challenging 12 Hours Charity Marathon 2015” exhibition to help customers learn more about Sowers Action’s provision of education aid in Mainland China.

LOL X Sowers Action Charity Sale

Stores Initiate Activities to Care for Autism Children

In April 2015, stores in the South Eastern China Region initiated the “Love Makes the Sky Blue” campaign to call for donations from employees and customers. Hong Kong New World Department Store - Shanghai Chengshan Branch Store even went for an extra mile to display autism children’s paintings in store and made them into postcards for charity sale to raise more funds. Wuhan New World Department Store - Hanyang Branch Store has launched the “Caring for Autism Children” activity to promote autism related knowledge, and enhance society’s awareness on patients suffering from autism.

“Love Makes the Sky Blue” campaign
2014

NWDS Sowers Action Challenging 12 Hours Charity Marathon 2014

Adhering to the spirit of “giving back to society”, NWDS firstly title-sponsors the “NWDS Sowers Action Challenging 12 Hours Charity Marathon 2014”. Entering its 16th year, the marathon has recruited over 2,220 runners to challenge the Wilson Trail and the MacLehose Trail, and raised a record-breaking HKD2.7 million for under-resourced high school students in Mainland China. NWDS supports the marathon in the form of running in the marathon, rendering voluntary services, and making a donation of HKD0.45 million in total. NWDS especially organized the “Half-Hour Parent-Child Sowers Action Hunt Challenge” at all stores on the same day of the marathon to recreate its excitement for Mainland customers. Making use of Weibo, WeChat, physical stores and other online and offline platforms for promotions, over 450 family teams of approximately 1,000 people were recruited.

Mr. Philip Cheung, Managing Director and Executive Director of NWDS, delivered a speech at the ceremony.
  • Mr. Philip Cheung, Managing Director and Executive Director of NWDS, delivered a speech at the ceremony.
  • NWDS made a donation of HKD0.45 million in total for the marathon.  Photo: Mr. Au Tak Cheong, Non-executive Director of NWDS (Left)
  • Thousands of marathon runners enthusiastically waited for the starting pistol to be fired by Chief Secretary Carrie Lam at the starting point, making a significant scene.
  • Mr. Philip Cheung, the Company’s Managing Director, set a good example in action by leading staff to join the 12km marathon.
  • Winners of \
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NWDS may share your personal data with or transfer the same to any related parties (within Hong Kong or Mainland China), including but not limited to the stores operated/managed by NWDS, New World Development Company Limited, Chow Tai Fook Jewellery Group Limited and their respective associated companies (collectively "New World Group") and the specified business associates of New World Group for necessary purposes, such as providing you with related information, etc.